Evaluate product designs and concepts early and often. Don’t wait till you’ve built the entire app, website, or product before having people actually use it. Build a prototype and test it. These principles are fundamental to user-centered-design, as well as other popular concepts such as the lean startup and minimum viable products featured in the
Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper
There isn’t a usability thermometer to tell you how usable your software or website is. Instead we rely on the impact of good and bad usability to assess the quality of the user experience. Here are 10 metrics you should be familiar with and ready to use in any usability evaluation. 1. Completion Rates: Often
