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UX

by rakesh kumar | December 28, 2017

Browse Content by Topic

UX ( 64 )
 Methods ( 53 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Survey ( 34 )
 Usability ( 32 )
 Benchmarking ( 27 )
 User Research ( 27 )
 Customer Experience ( 26 )
 SUS ( 21 )
 NPS ( 21 )
 Sample Size ( 18 )
 Net Promoter Score ( 17 )
 Usability Problems ( 17 )
 Rating Scale ( 14 )
 Metrics ( 14 )
 Measurement ( 13 )
 Usability Metrics ( 13 )
 User Experience ( 12 )
 SUPRQ ( 12 )
 Qualitative ( 11 )
 Navigation ( 10 )
 Task Time ( 8 )
 Surveys ( 8 )
 Market Research ( 8 )
 UX Metrics ( 7 )
 Questionnaires ( 7 )
 Task Completion ( 7 )
 Heuristic Evaluation ( 7 )
 Mobile ( 6 )
 Questionnaire ( 6 )
 Rating Scales ( 6 )
 Reliability ( 6 )
 Validity ( 6 )
 Mobile Usability Testing ( 6 )
 Analytics ( 5 )
 Usability Problem ( 5 )
 Visualizing Data ( 5 )
 Six Sigma ( 5 )
 Satisfaction ( 5 )
 Quantitative ( 4 )
 Confidence Intervals ( 4 )
 Loyalty ( 4 )
 Credibility ( 4 )
 Task Times ( 4 )
 Confidence ( 4 )
 UX Maturity ( 4 )
 Research ( 4 )
 Moderation ( 4 )
 SUPR-Q ( 4 )
 ROI ( 3 )
 Customer Segmentation ( 3 )
 Unmoderated Research ( 3 )
 Usability Lab ( 3 )
 Task Metrics ( 3 )
 SEQ ( 3 )
 Expert Review ( 3 )
 Card Sorting ( 3 )
 Lean UX ( 3 )
 IA ( 2 )
 Salary Survey ( 2 )
 Key Driver ( 2 )
 PhD ( 2 )
 Personas ( 2 )
 UX Methods ( 2 )
 Marketing ( 2 )
 Tree Testing ( 2 )
 Data ( 2 )
 UMUX-lite ( 2 )
 Findability ( 2 )
 Focus Groups ( 2 )
 Certification ( 2 )
 A/B Testing ( 2 )
 Excel ( 2 )
 Eye-Tracking ( 2 )
 Summative ( 2 )
 Remote Usability Testing ( 2 )
 SUM ( 2 )
 Branding ( 2 )
 PURE ( 2 )
 UX Salary Survey ( 2 )
 KLM ( 2 )
 Tasks ( 2 )
 Correlation ( 2 )
 Cognitive Walkthrough ( 2 )
 Affinity ( 1 )
 Task Completin ( 1 )
 Mobile Usability ( 1 )
 Performance ( 1 )
 User Testing ( 1 )
 Problem Severity ( 1 )
 Z-Score ( 1 )
 Prototype ( 1 )
 Metric ( 1 )
 Site Analytics ( 1 )
 Errors ( 1 )
 Moderating ( 1 )
 moderated ( 1 )
 protoype ( 1 )
 Software ( 1 )
 Contextual Inquiry ( 1 )
 Ordinal ( 1 )
 Information Architecture ( 1 )
 Facilitation ( 1 )
 Persona ( 1 )
 Trust ( 1 )
 Task Randomization ( 1 )
 Design ( 1 )
 Margin of Error ( 1 )
 Conjoint Analysis ( 1 )
 Test Metrics ( 1 )
 Quality ( 1 )
 Unmoderated ( 1 )
 Formative ( 1 )
 Expectations ( 1 )
 Think Aloud ( 1 )
 Random ( 1 )
 Crowdsourcing ( 1 )
 Five ( 1 )
 Desktop ( 1 )
 Competitive ( 1 )
 Perceptions ( 1 )
 Visual Appeal ( 1 )
 Sample ( 1 )
 Regression Analysis ( 1 )
 Segmentation ( 1 )
 Top Task Analysis ( 1 )
 True Intent ( 1 )
 Effect Size ( 1 )

The Usability Metric for User Experience

By rakesh kumar . December 28, 2017 . Tags: ,
This study showed two main results: (1) the Usability Metric for User Experience (UMUX, 4 items) correlate well with the System Usability Scale (SUS, 10 items), they are reliable and aligned on one underlying usability factor; and (2) the UMUX is compact enough to serve as a usability module in a broader user experience metric.

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Why You Should Measure UX Attitudes

By Jeff Sauro, PhD . April 16, 2019 . Tags: , ,
Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users can think the experience is too complicated or difficult. For

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Linking UX Attitudes to Future Website Purchases

By Jeff Sauro, PhD . March 25, 2019 . Tags: , ,
Users' attitudes about an experience affect their future behavior. People who think a website is less usable or less attractive will probably visit less, purchase less, and recommend the website less. Understanding users’ attitudes now (easier to measure) can help predict users’ behavior in the future (harder to measure). At least that’s the idea behind using standardized questionnaires such as the SUPR-Q. But there’s actually not

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50 UX Metrics, Methods, & Measurement Articles from 2018

By Jeff Sauro, PhD . December 31, 2018 . Tags: , , , , ,
It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space with state-of-the-art labs and we hosted UX Book Club this

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The UX of Restaurant Websites

By Jeff Sauro, PhD . December 18, 2018 . Tags:
Need food fast? Hate standing in line to place an order? Restaurant delivery is growing rapidly. But delivery service providers such as Grubhub, Uber Eats, DoorDash, and Just Eat aren’t the only food services that will deliver right to your office or door and save you a trip to a crowded (and often unremarkable) experience. Several international restaurant chains have moved beyond providing only menus

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The Methods UX Professionals Use (2018)

By Jeff Sauro, PhD . November 13, 2018 . Tags: ,
The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report using for a few years by analyzing the results of the

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The UX of Brokerage Websites

By Jeff Sauro, PhD . November 6, 2018 . Tags:
Buying and selling stocks has dramatically changed since the advent of the web. Online brokerages have made trades more accessible, faster, and dramatically cheaper for the retail investor. Prior to the web, it was common for a full-service broker to charge 2.5% for a stock trade. Now transactions are low-cost commodities with many trades costing less than $10 (or even free). But the ease of

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Building a UX Metrics Scorecard

By Jeff Sauro, PhD . October 23, 2018 . Tags: , , ,
Businesses are full of metrics. Increasingly those metrics quantify the user experience (which is a good thing). Collecting consistent and standardized metrics allows organizations to better understand the current user experience of websites, software, and apps. It allows teams to track changes over time and compare to competitors and industry benchmarks. The idea of quantifying experiences is still new for many people, which is one

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How Satisfied Are UX Professionals with Their Jobs?

By Jeff Sauro, PhD . October 16, 2018 . Tags: ,
There is more to a job than just the pay. The type of work you do and the people you work with have a lot to do with a sense of satisfaction. Consequently, job satisfaction has been measured extensively for decades in many industries. To gauge how satisfied UX practitioners are with their jobs, the UXPA has been asking respondents a job satisfaction question since

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Predicting UX Metrics with the PURE Method

By Jeff Sauro, PhD . October 9, 2018 . Tags: , ,
The PURE (Practical Usability Rating by Experts) method is an analytic technique that identifies potential problems users may encounter with an interface. In a PURE evaluation, evaluators familiar with UX principles and heuristics break down tasks into small steps. They then rate each step, from 1 to 3, based on a pre-defined rubric. The higher the score, the more difficult the experience. As we continue to

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