At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
Pets aren’t just family; they’re big business. The expectation for the U.S. is that owners will spend a total of $157 billion by the end of 2025 and will spend close to $200 billion in 2030. In 2024, U.S. pet owners spent over $28 billion buying pet food and supplies online (up 2.6% year-over-year), with
In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 included not only video conferencing but also getting fired over it. While we may scoff at how hoverboards and flying cars still haven’t arrived, it’s now normal for
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
Is happy the opposite of sad? Is dissatisfied the opposite of satisfied? Is discourage the opposite of recommend? And is not recommending the same as recommending against? When computing the Net Promoter Score (NPS), people who rate the 0–10-point likelihood-to recommend-item high (a 9 or 10) are categorized as promoters and those who give low
Researchers love to argue about the “right” number of points to use in a rating scale response option. Is the right number five, seven, three, ten, or eleven? The opinions often exceed the data for helping drive the decisions. When there are data, they are often hard to generalize, or they don’t really support the
The Net Promoter Score (NPS) is a popular business metric used to track customer loyalty. It uses a single likelihood-to-recommend (LTR) question (“How likely is it that you will recommend our company to a friend or colleague?”) with 11 scale steps from 0 (Not at all likely) to 10 (Extremely likely). In NPS terminology, respondents
In our earlier article, Jim Lewis and I reviewed the published literature on labeling scales. Despite some recommendations and “best practice” wisdom, we didn’t find that fully labeled scales were measurably superior to partially labeled scales across the 17 published studies that we read. In reviewing the studies in more detail, we found many had
Each January millions of people make New Year’s resolutions. One of the most popular is to lose weight and stay in shape. Gyms get packed each January, then around Valentine’s Day the “resolutionary” crowds tend to fade away. It’s not easy to change habits but several websites try to help you build the right fitness
