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UX

by Jeff Sauro, PhD | May 21, 2019

Browse Content by Topic

UX ( 66 )
 Methods ( 56 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Survey ( 34 )
 Usability ( 32 )
 Benchmarking ( 28 )
 Customer Experience ( 27 )
 User Research ( 27 )
 NPS ( 22 )
 SUS ( 21 )
 Sample Size ( 18 )
 Net Promoter Score ( 17 )
 Usability Problems ( 17 )
 Measurement ( 14 )
 Metrics ( 14 )
 Rating Scale ( 14 )
 User Experience ( 13 )
 Usability Metrics ( 13 )
 SUPRQ ( 12 )
 Qualitative ( 11 )
 Navigation ( 10 )
 Validity ( 10 )
 Surveys ( 8 )
 Task Time ( 8 )
 Market Research ( 8 )
 UX Metrics ( 7 )
 Questionnaires ( 7 )
 Task Completion ( 7 )
 Heuristic Evaluation ( 7 )
 Questionnaire ( 6 )
 Mobile ( 6 )
 Reliability ( 6 )
 Rating Scales ( 6 )
 Mobile Usability Testing ( 6 )
 SUPR-Q ( 6 )
 Satisfaction ( 5 )
 Usability Problem ( 5 )
 Visualizing Data ( 5 )
 Six Sigma ( 5 )
 Analytics ( 5 )
 Loyalty ( 4 )
 Confidence Intervals ( 4 )
 Quantitative ( 4 )
 Credibility ( 4 )
 Research ( 4 )
 Confidence ( 4 )
 Task Times ( 4 )
 UX Maturity ( 4 )
 Moderation ( 4 )
 ROI ( 3 )
 Task Metrics ( 3 )
 Unmoderated Research ( 3 )
 UMUX-lite ( 3 )
 Usability Lab ( 3 )
 Customer Segmentation ( 3 )
 SEQ ( 3 )
 Expert Review ( 3 )
 Lean UX ( 3 )
 Card Sorting ( 3 )
 Key Driver ( 2 )
 Tree Testing ( 2 )
 Remote Usability Testing ( 2 )
 PhD ( 2 )
 Summative ( 2 )
 Salary Survey ( 2 )
 Personas ( 2 )
 Data ( 2 )
 A/B Testing ( 2 )
 Findability ( 2 )
 Focus Groups ( 2 )
 Eye-Tracking ( 2 )
 Excel ( 2 )
 Tasks ( 2 )
 IA ( 2 )
 Marketing ( 2 )
 UX Methods ( 2 )
 Branding ( 2 )
 PURE ( 2 )
 UX Salary Survey ( 2 )
 KLM ( 2 )
 Cognitive Walkthrough ( 2 )
 Correlation ( 2 )
 SUM ( 2 )
 Persona ( 1 )
 Mobile Usability ( 1 )
 Task Completin ( 1 )
 Z-Score ( 1 )
 Ordinal ( 1 )
 Performance ( 1 )
 Problem Severity ( 1 )
 Affinity ( 1 )
 Prototype ( 1 )
 Metric ( 1 )
 Software ( 1 )
 Segmentation ( 1 )
 Moderating ( 1 )
 moderated ( 1 )
 Site Analytics ( 1 )
 protoype ( 1 )
 User Testing ( 1 )
 Information Architecture ( 1 )
 Certification ( 1 )
 Facilitation ( 1 )
 Contextual Inquiry ( 1 )
 Trust ( 1 )
 Task Randomization ( 1 )
 Conjoint Analysis ( 1 )
 Margin of Error ( 1 )
 Design ( 1 )
 Test Metrics ( 1 )
 Quality ( 1 )
 Expectations ( 1 )
 Formative ( 1 )
 Unmoderated ( 1 )
 Think Aloud ( 1 )
 Random ( 1 )
 Crowdsourcing ( 1 )
 Desktop ( 1 )
 Visual Appeal ( 1 )
 Effect Size ( 1 )
 Competitive ( 1 )
 Five ( 1 )
 True Intent ( 1 )
 Regression Analysis ( 1 )
 Errors ( 1 )
 Top Task Analysis ( 1 )
 Sample ( 1 )
 Perceptions ( 1 )

The UX of Dating Websites & Apps

By Jeff Sauro, PhD . May 21, 2019 . Tags: , ,
Online dating websites are one of the primary ways people find dates and even future spouses. These sites represent the bulk of a 3 billion dollar dating services industry. In fact, around 30% of recent marriages started online, but it’s not like finding a date is as easy as filtering choices on Amazon and having them delivered via drone the next day (not yet at

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Validating a Lostness Measure

By Jeff Sauro, PhD . May 14, 2019 . Tags: , ,
No one likes getting lost. In real life or digitally. One can get lost searching for a product to purchase, finding medical information, or clicking through a mobile app to post a social media status. Each link, button, and menu leads to decisions. And each decision can result in a mistake, leading to wasted time, frustration, and often the inability to accomplish tasks. But how

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10 Things to Know about the Technology Acceptance Model

By Jeff Sauro, PhD . May 7, 2019 . Tags: ,
A usable product is a better product. But even the most usable product isn’t adequate if it doesn’t do what it needs to. Products, software, websites, and apps need to be both usable and useful for people to “accept” them, both in their personal and professional lives. That’s the idea behind the influential Technology Acceptance Model (TAM). Here are 10 things to know about the TAM.

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Why You Should Measure UX Attitudes

By Jeff Sauro, PhD . April 16, 2019 . Tags: , ,
Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users can think the experience is too complicated or difficult. For

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Linking UX Attitudes to Future Website Purchases

By Jeff Sauro, PhD . March 25, 2019 . Tags: , ,
Users' attitudes about an experience affect their future behavior. People who think a website is less usable or less attractive will probably visit less, purchase less, and recommend the website less. Understanding users’ attitudes now (easier to measure) can help predict users’ behavior in the future (harder to measure). At least that’s the idea behind using standardized questionnaires such as the SUPR-Q. But there’s actually not

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50 UX Metrics, Methods, & Measurement Articles from 2018

By Jeff Sauro, PhD . December 31, 2018 . Tags: , , , , ,
It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space with state-of-the-art labs and we hosted UX Book Club this

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The UX of Restaurant Websites

By Jeff Sauro, PhD . December 18, 2018 . Tags:
Need food fast? Hate standing in line to place an order? Restaurant delivery is growing rapidly. But delivery service providers such as Grubhub, Uber Eats, DoorDash, and Just Eat aren’t the only food services that will deliver right to your office or door and save you a trip to a crowded (and often unremarkable) experience. Several international restaurant chains have moved beyond providing only menus

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The Methods UX Professionals Use (2018)

By Jeff Sauro, PhD . November 13, 2018 . Tags: ,
The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report using for a few years by analyzing the results of the

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The UX of Brokerage Websites

By Jeff Sauro, PhD . November 6, 2018 . Tags:
Buying and selling stocks has dramatically changed since the advent of the web. Online brokerages have made trades more accessible, faster, and dramatically cheaper for the retail investor. Prior to the web, it was common for a full-service broker to charge 2.5% for a stock trade. Now transactions are low-cost commodities with many trades costing less than $10 (or even free). But the ease of

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Building a UX Metrics Scorecard

By Jeff Sauro, PhD . October 23, 2018 . Tags: , , ,
Businesses are full of metrics. Increasingly those metrics quantify the user experience (which is a good thing). Collecting consistent and standardized metrics allows organizations to better understand the current user experience of websites, software, and apps. It allows teams to track changes over time and compare to competitors and industry benchmarks. The idea of quantifying experiences is still new for many people, which is one

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