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UX

by Jeff Sauro, PhD | July 30, 2019

Browse Content by Topic

UX ( 68 )
 Methods ( 60 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Survey ( 34 )
 Usability ( 32 )
 Benchmarking ( 28 )
 Customer Experience ( 27 )
 User Research ( 27 )
 NPS ( 22 )
 SUS ( 21 )
 Sample Size ( 18 )
 Net Promoter Score ( 17 )
 Usability Problems ( 17 )
 Measurement ( 15 )
 Metrics ( 15 )
 Rating Scale ( 15 )
 User Experience ( 14 )
 Usability Metrics ( 13 )
 SUPRQ ( 12 )
 Qualitative ( 11 )
 Validity ( 11 )
 Navigation ( 10 )
 Task Time ( 8 )
 Heuristic Evaluation ( 8 )
 Surveys ( 8 )
 Market Research ( 8 )
 UX Metrics ( 7 )
 Questionnaires ( 7 )
 Task Completion ( 7 )
 Reliability ( 7 )
 Questionnaire ( 6 )
 Rating Scales ( 6 )
 Mobile ( 6 )
 Mobile Usability Testing ( 6 )
 SUPR-Q ( 6 )
 Analytics ( 5 )
 Research ( 5 )
 Satisfaction ( 5 )
 Usability Problem ( 5 )
 Six Sigma ( 5 )
 Visualizing Data ( 5 )
 Confidence ( 4 )
 Loyalty ( 4 )
 Quantitative ( 4 )
 UX Maturity ( 4 )
 Task Times ( 4 )
 Credibility ( 4 )
 Confidence Intervals ( 4 )
 Expert Review ( 4 )
 UX Methods ( 4 )
 Moderation ( 4 )
 Task Metrics ( 3 )
 PURE ( 3 )
 Customer Segmentation ( 3 )
 Usability Lab ( 3 )
 ROI ( 3 )
 Lean UX ( 3 )
 UMUX-lite ( 3 )
 SEQ ( 3 )
 Unmoderated Research ( 3 )
 Card Sorting ( 3 )
 A/B Testing ( 2 )
 Cognitive Walkthrough ( 2 )
 Findability ( 2 )
 Eye-Tracking ( 2 )
 Excel ( 2 )
 Branding ( 2 )
 Summative ( 2 )
 Personas ( 2 )
 Data ( 2 )
 Correlation ( 2 )
 Salary Survey ( 2 )
 SUM ( 2 )
 Focus Groups ( 2 )
 Tasks ( 2 )
 Key Driver ( 2 )
 PhD ( 2 )
 UX Salary Survey ( 2 )
 Remote Usability Testing ( 2 )
 KLM ( 2 )
 Tree Testing ( 2 )
 IA ( 2 )
 Marketing ( 2 )
 Perceptions ( 1 )
 Mobile Usability ( 1 )
 protoype ( 1 )
 Facilitation ( 1 )
 Site Analytics ( 1 )
 Metric ( 1 )
 moderated ( 1 )
 Moderating ( 1 )
 Certification ( 1 )
 Information Architecture ( 1 )
 Z-Score ( 1 )
 Problem Severity ( 1 )
 Affinity ( 1 )
 Task Completin ( 1 )
 Prototype ( 1 )
 Contextual Inquiry ( 1 )
 Performance ( 1 )
 Random ( 1 )
 Top Task Analysis ( 1 )
 Software ( 1 )
 Ordinal ( 1 )
 True Intent ( 1 )
 Trust ( 1 )
 Design ( 1 )
 Errors ( 1 )
 Effect Size ( 1 )
 Unmoderated ( 1 )
 User Testing ( 1 )
 Persona ( 1 )
 Segmentation ( 1 )
 Visual Appeal ( 1 )
 Regression Analysis ( 1 )
 Margin of Error ( 1 )
 Task Randomization ( 1 )
 Crowdsourcing ( 1 )
 Sample ( 1 )
 Five ( 1 )
 Test Metrics ( 1 )
 Quality ( 1 )
 Expectations ( 1 )
 Conjoint Analysis ( 1 )
 Competitive ( 1 )
 Formative ( 1 )
 Think Aloud ( 1 )
 Desktop ( 1 )

Picking the Right Dependent Variables for UX Research

By Jeff Sauro, PhD . July 30, 2019 . Tags: ,
What gets measured gets managed. It’s more than a truism for business executives. It’s also essential for the user experience professional. In business, and UX research in particular, you don’t want to bring focus to the wrong or flawed measure. It can lead to wrong decisions and a misalignment of effort. In an earlier article, I discussed the differences between the most common variables in

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Where Do UX Research Methods Come From?

By Jeff Sauro, PhD . July 23, 2019 . Tags: , , ,
UX professionals use many methods to help understand and improve the user experience. Among the most popular are usability testing, expert reviews, surveys, and card sorting. But where did these methods come from? The field of UX research is relatively new, but its methods are not. And while UX methods may have new names, many of these methods are specialized adaptations of methods with roots

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The UX of Dating Websites & Apps

By Jeff Sauro, PhD . May 21, 2019 . Tags: , ,
Online dating websites are one of the primary ways people find dates and even future spouses. These sites represent the bulk of a 3 billion dollar dating services industry. In fact, around 30% of recent marriages started online, but it’s not like finding a date is as easy as filtering choices on Amazon and having them delivered via drone the next day (not yet at

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Validating a Lostness Measure

By Jeff Sauro, PhD . May 14, 2019 . Tags: , ,
No one likes getting lost. In real life or digitally. One can get lost searching for a product to purchase, finding medical information, or clicking through a mobile app to post a social media status. Each link, button, and menu leads to decisions. And each decision can result in a mistake, leading to wasted time, frustration, and often the inability to accomplish tasks. But how

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10 Things to Know about the Technology Acceptance Model

By Jeff Sauro, PhD . May 7, 2019 . Tags: ,
A usable product is a better product. But even the most usable product isn’t adequate if it doesn’t do what it needs to. Products, software, websites, and apps need to be both usable and useful for people to “accept” them, both in their personal and professional lives. That’s the idea behind the influential Technology Acceptance Model (TAM). Here are 10 things to know about the TAM.

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Why You Should Measure UX Attitudes

By Jeff Sauro, PhD . April 16, 2019 . Tags: , ,
Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users can think the experience is too complicated or difficult. For

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Linking UX Attitudes to Future Website Purchases

By Jeff Sauro, PhD . March 25, 2019 . Tags: , ,
Users' attitudes about an experience affect their future behavior. People who think a website is less usable or less attractive will probably visit less, purchase less, and recommend the website less. Understanding users’ attitudes now (easier to measure) can help predict users’ behavior in the future (harder to measure). At least that’s the idea behind using standardized questionnaires such as the SUPR-Q. But there’s actually not

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50 UX Metrics, Methods, & Measurement Articles from 2018

By Jeff Sauro, PhD . December 31, 2018 . Tags: , , , , ,
It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space with state-of-the-art labs and we hosted UX Book Club this

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The UX of Restaurant Websites

By Jeff Sauro, PhD . December 18, 2018 . Tags:
Need food fast? Hate standing in line to place an order? Restaurant delivery is growing rapidly. But delivery service providers such as Grubhub, Uber Eats, DoorDash, and Just Eat aren’t the only food services that will deliver right to your office or door and save you a trip to a crowded (and often unremarkable) experience. Several international restaurant chains have moved beyond providing only menus

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The Methods UX Professionals Use (2018)

By Jeff Sauro, PhD . November 13, 2018 . Tags: ,
The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report using for a few years by analyzing the results of the

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