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UX

by rakesh kumar | December 28, 2017

Browse Content by Topic

Statistics ( 51 )
 Methods ( 50 )
 Usability Testing ( 49 )
 UX ( 47 )
 Survey ( 30 )
 User Research ( 27 )
 Usability ( 26 )
 Customer Experience ( 25 )
 Benchmarking ( 20 )
 Sample Size ( 18 )
 NPS ( 17 )
 Usability Problems ( 17 )
 SUS ( 17 )
 Usability Metrics ( 12 )
 SUPRQ ( 12 )
 Rating Scale ( 11 )
 Qualitative ( 11 )
 Navigation ( 10 )
 Metrics ( 9 )
 Measurement ( 8 )
 Market Research ( 8 )
 Task Time ( 8 )
 Net Promoter Score ( 8 )
 Task Completion ( 7 )
 Surveys ( 7 )
 Heuristic Evaluation ( 7 )
 User Experience ( 7 )
 Six Sigma ( 5 )
 Mobile Usability Testing ( 5 )
 Questionnaire ( 5 )
 Usability Problem ( 5 )
 Questionnaires ( 5 )
 Visualizing Data ( 5 )
 Mobile ( 5 )
 Moderation ( 4 )
 Loyalty ( 4 )
 Validity ( 4 )
 Confidence ( 4 )
 Task Times ( 4 )
 Satisfaction ( 4 )
 Reliability ( 4 )
 UX Maturity ( 4 )
 Quantitative ( 4 )
 Credibility ( 4 )
 Research ( 4 )
 Analytics ( 4 )
 Confidence Intervals ( 4 )
 Task Metrics ( 3 )
 UX Metrics ( 3 )
 Expert Review ( 3 )
 Customer Segmentation ( 3 )
 Lean UX ( 3 )
 ROI ( 3 )
 Card Sorting ( 3 )
 Rating Scales ( 3 )
 PhD ( 2 )
 SEQ ( 2 )
 Branding ( 2 )
 Correlation ( 2 )
 Remote Usability Testing ( 2 )
 Tasks ( 2 )
 Excel ( 2 )
 SUM ( 2 )
 Personas ( 2 )
 Focus Groups ( 2 )
 KLM ( 2 )
 Cognitive Walkthrough ( 2 )
 Marketing ( 2 )
 Usability Lab ( 2 )
 Eye-Tracking ( 2 )
 Summative ( 2 )
 UX Salary Survey ( 2 )
 Findability ( 2 )
 Data ( 2 )
 UMUX-lite ( 2 )
 Salary Survey ( 2 )
 Key Driver ( 2 )
 A/B Testing ( 2 )
 UX Methods ( 2 )
 Tree Testing ( 2 )
 IA ( 2 )
 Certification ( 2 )
 Information Architecture ( 1 )
 Contextual Inquiry ( 1 )
 Desktop ( 1 )
 Problem Severity ( 1 )
 Site Analytics ( 1 )
 Ordinal ( 1 )
 Sample ( 1 )
 Five ( 1 )
 Perceptions ( 1 )
 Crowdsourcing ( 1 )
 Random ( 1 )
 Trust ( 1 )
 Formative ( 1 )
 Think Aloud ( 1 )
 Performance ( 1 )
 Z-Score ( 1 )
 protoype ( 1 )
 Unmoderated Research ( 1 )
 Metric ( 1 )
 Facilitation ( 1 )
 Prototype ( 1 )
 Affinity ( 1 )
 Task Completin ( 1 )
 Errors ( 1 )
 Visual Appeal ( 1 )
 Conjoint Analysis ( 1 )
 Regression Analysis ( 1 )
 SUPR-Q ( 1 )
 Expectations ( 1 )
 Competitive ( 1 )
 Task Randomization ( 1 )
 Test Metrics ( 1 )
 Quality ( 1 )
 Software ( 1 )
 Segmentation ( 1 )
 Design ( 1 )
 Top Task Analysis ( 1 )
 True Intent ( 1 )
 Unmoderated ( 1 )
 Effect Size ( 1 )
 Persona ( 1 )
 User Testing ( 1 )
 Margin of Error ( 1 )

The Usability Metric for User Experience

By rakesh kumar . December 28, 2017 . Tags: ,
This study showed two main results: (1) the Usability Metric for User Experience (UMUX, 4 items) correlate well with the System Usability Scale (SUS, 10 items), they are reliable and aligned on one underlying usability factor; and (2) the UMUX is compact enough to serve as a usability module in a broader user experience metric.

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5 Techniques to Make your UX Research More Effective

By Jeff Sauro . April 10, 2018 . Tags: ,
A lot of UX methods exist along with recommendations on when to use them. Some activities tend to cross methods: from operationalizing research questions, making data collection more efficient, and making the most of both what users say and what they do. Here are five techniques we’ve found that make our UX research more effective (and often more efficient). 1. Use a Research Matrix To ensure a

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How to Assess Brand Affinity & Sentiment

By Jeff Sauro . April 3, 2018 . Tags: , ,
UX metrics are a mix of attitude (what people think) and actions (what people do). To fully measure the user experience, you need to measure both. UX metrics are influenced by more than an interface. Users have preconceived notions about companies and this affects both how they think and what they do when they interact with a brand—either in a store or online. Brand attitudes

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The User Experience of Flower Websites

By Jeff Sauro . February 13, 2018 . Tags: , ,
This Valentine’s Day around $2 billion will be spent on flowers. A lot of that ordering will be online. Poor online experiences mean shoppers will abandon an order and go somewhere else, or not return when they need to purchase flowers again. Having a strong user experience will ensure customers can find the right arrangement, for the right price, and have the flowers delivered fresh

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Use a Research Grid to Focus Study Decisions

By Jeff Sauro . February 6, 2018 . Tags: ,
UX research efforts should be driven by business questions and a good hypothesis. Whether the research is a usability evaluation (unmoderated or moderated), survey, or an observational method like a contextual inquiry, decisions need to be made about question wording, response options, and tasks. But in the process of working through study details, often the original intent of the study can get lost. At its

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50 UX Metrics, Methods, & Measurement Articles from 2017

By Jeff Sauro . January 2, 2018 . Tags: , ,
It was another busy year on MeasuringU.com with 50 new articles, a new website, a new unmoderated research platform (MUIQ), and our 5th UX Bootcamp. In 2017 over 1.2 million people viewed our articles. Thank You! The most common topics we covered include: usability testing, benchmarking, the 3Ms of methods, metrics and measurement, and working with online panels. Here’s a summary of the articles I

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6 Practical Tips for Testing Prototypes

By Jeff Sauro . October 17, 2017 . Tags: , ,
Prototypes are an effective method for incorporating early and frequent user feedback into the design process. Even low-fidelity prototypes have been found to be good predictors of usability problems and perceptions of ease compared to fully functioning products. We test client prototypes just about every week here at MeasuringU using our research platform MUIQ. They range from prototypes for major consumer brands to internal facing

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An Introduction to UX Benchmarking

By Jeff Sauro . October 3, 2017 . Tags: , ,
UX benchmarking is an effective method for understanding how people use and think about an interface, whether it’s for a website, software, or mobile app. Benchmarking becomes an essential part of a plan to systematically improve the user experience. A lot is involved in conducting an effective benchmark. I’m covering many of the details in a 4-week course sponsored by the UXPA this October 2017.

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Is a UX Certification Worth It?

By Jeff Sauro . August 22, 2017 . Tags: , ,
There’s been a long heated debate within the industry about the need to certify User Experience practitioners. After all, many professional organizations—accountants, realtors, attorneys, and even ergonomists—have some sort of official certification. Certifications provide some indication that a minimum threshold of competence has been demonstrated, which in theory should help prospective employers, customers, and the industry as a whole. Certification may even be helpful with

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The Maturity of UX Organizations

By Jeff Sauro . July 18, 2017 . Tags: , ,
What makes a UX practice “mature?,” how do we measure UX maturity, and does maturity really matter? In an earlier article, we discussed the history and challenges of assessing the UX maturity of companies and departments within large organizations. Existing models of maturity generally consist of different stages, with maturity progressing from unrecognized or ad hoc to institutionalized (for example, Nielsen's steps). The models also

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