UX

Browse Content by Topic

UX ( 60 )
Usability Testing ( 52 )
Statistics ( 51 )
Methods ( 51 )
Usability ( 32 )
Survey ( 31 )
User Research ( 27 )
Customer Experience ( 26 )
Benchmarking ( 25 )
SUS ( 20 )
Sample Size ( 18 )
NPS ( 18 )
Usability Problems ( 17 )
Rating Scale ( 13 )
Usability Metrics ( 13 )
SUPRQ ( 12 )
Net Promoter Score ( 12 )
Metrics ( 12 )
User Experience ( 11 )
Qualitative ( 11 )
Navigation ( 10 )
Measurement ( 10 )
Market Research ( 8 )
Task Time ( 8 )
Surveys ( 8 )
Questionnaires ( 7 )
Heuristic Evaluation ( 7 )
Task Completion ( 7 )
Questionnaire ( 6 )
Mobile ( 6 )
Reliability ( 6 )
Mobile Usability Testing ( 6 )
UX Metrics ( 6 )
Usability Problem ( 5 )
Validity ( 5 )
Rating Scales ( 5 )
Six Sigma ( 5 )
Visualizing Data ( 5 )
Satisfaction ( 5 )
Research ( 4 )
Analytics ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Loyalty ( 4 )
Moderation ( 4 )
Customer Segmentation ( 3 )
SEQ ( 3 )
SUPR-Q ( 3 )
Expert Review ( 3 )
ROI ( 3 )
Task Metrics ( 3 )
Unmoderated Research ( 3 )
Lean UX ( 3 )
Card Sorting ( 3 )
Usability Lab ( 3 )
SUM ( 2 )
UX Methods ( 2 )
Eye-Tracking ( 2 )
Summative ( 2 )
A/B Testing ( 2 )
Remote Usability Testing ( 2 )
Marketing ( 2 )
Key Driver ( 2 )
Data ( 2 )
IA ( 2 )
Tree Testing ( 2 )
PhD ( 2 )
Excel ( 2 )
Personas ( 2 )
UX Salary Survey ( 2 )
KLM ( 2 )
Certification ( 2 )
PURE ( 2 )
UMUX-lite ( 2 )
Correlation ( 2 )
Tasks ( 2 )
Salary Survey ( 2 )
Branding ( 2 )
Focus Groups ( 2 )
Findability ( 2 )
Cognitive Walkthrough ( 2 )
Facilitation ( 1 )
Site Analytics ( 1 )
Metric ( 1 )
Information Architecture ( 1 )
Perceptions ( 1 )
protoype ( 1 )
Problem Severity ( 1 )
Affinity ( 1 )
moderated ( 1 )
Task Completin ( 1 )
Mobile Usability ( 1 )
Prototype ( 1 )
Z-Score ( 1 )
Performance ( 1 )
Contextual Inquiry ( 1 )
Moderating ( 1 )
Errors ( 1 )
Quality ( 1 )
Trust ( 1 )
Persona ( 1 )
Segmentation ( 1 )
Software ( 1 )
Ordinal ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
True Intent ( 1 )
Visual Appeal ( 1 )
Top Task Analysis ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Regression Analysis ( 1 )
Conjoint Analysis ( 1 )
Random ( 1 )
Margin of Error ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Task Randomization ( 1 )
Test Metrics ( 1 )
Expectations ( 1 )
Competitive ( 1 )
Formative ( 1 )
Think Aloud ( 1 )
Desktop ( 1 )
Unmoderated testing platforms allow for quick data collection from large sample sizes. This has enabled researchers to answer questions that were previously difficult or cost prohibitive to answer with traditional lab-based testing. But is the data collected in unmoderated studies, both behavioral and attitudinal, comparable to what you get from a more traditional lab setup? Comparing Metrics There are several ways to compare the agreement or

Read More

Small differences in design changes can have large consequences on website purchases. But detecting these small differences (e.g. 2%–10% changes) through behaviors and attitudes has generally not been feasible from traditional lab-based testing due to the time and costs of recruiting and facilitator costs/time. With unmoderated testing, organizations can now collect data from hundreds to thousands of participants quickly and from around the world to

Read More

In Benchmarking the User Experience, I write about the importance of a regular plan for quantifying the user experience of your websites, apps, or devices. This involves collecting metrics, usually at both task and study levels. But the point of benchmarking isn’t just to collect metrics to put on a dashboard, it’s to ultimately improve them. A common question we receive when conducting benchmark studies

Read More

A lot of UX methods exist along with recommendations on when to use them. Some activities tend to cross methods: from operationalizing research questions, making data collection more efficient, and making the most of both what users say and what they do. Here are five techniques we’ve found that make our UX research more effective (and often more efficient). 1. Use a Research Matrix To ensure a

Read More

UX metrics are a mix of attitude (what people think) and actions (what people do). To fully measure the user experience, you need to measure both. UX metrics are influenced by more than an interface. Users have preconceived notions about companies and this affects both how they think and what they do when they interact with a brand—either in a store or online. Brand attitudes

Read More

This Valentine’s Day around $2 billion will be spent on flowers. A lot of that ordering will be online. Poor online experiences mean shoppers will abandon an order and go somewhere else, or not return when they need to purchase flowers again. Having a strong user experience will ensure customers can find the right arrangement, for the right price, and have the flowers delivered fresh

Read More

UX research efforts should be driven by business questions and a good hypothesis. Whether the research is a usability evaluation (unmoderated or moderated), survey, or an observational method like a contextual inquiry, decisions need to be made about question wording, response options, and tasks. But in the process of working through study details, often the original intent of the study can get lost. At its

Read More

It was another busy year on MeasuringU.com with 50 new articles, a new website, a new unmoderated research platform (MUIQ), and our 5th UX Bootcamp. In 2017 over 1.2 million people viewed our articles. Thank You! The most common topics we covered include: usability testing, benchmarking, the 3Ms of methods, metrics and measurement, and working with online panels. Here’s a summary of the articles I

Read More

Prototypes are an effective method for incorporating early and frequent user feedback into the design process. Even low-fidelity prototypes have been found to be good predictors of usability problems and perceptions of ease compared to fully functioning products. We test client prototypes just about every week here at MeasuringU using our research platform MUIQ. They range from prototypes for major consumer brands to internal facing

Read More