pure-feature

Predicting UX Metrics with the PURE Method

The PURE (Practical Usability Rating by Experts) method is an analytic technique that identifies potential problems users may encounter with an interface. In a PURE evaluation, evaluators familiar with UX principles and heuristics break down tasks into small steps. They then rate each step, from 1 to 3, based on a pre-defined rubric. The higher the

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The UX of Personal Banking Websites

The UX of Banking Websites

Being sure there’s enough money in your checking account to pay bills is stressful enough. The complexity of your banking website shouldn’t add to that stress. To compete for your business and reduce the cost of maintaining physical branches and staff, banks continue to offer more online features and improve the experiences on desktop and

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The User Experience of US Government Websites_Washington DC

The User Experience of U.S. Government Websites

What forms do I need to file my taxes this year? How much is a National Park Pass? How do I renew my passport? Federal government websites are helpful for a wide variety of activities, from mailing a package to booking a camping site to filing taxes. Many federal branches have begun to computerize their

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benchmark-metrics

15 Metrics for UX Benchmarking

A benchmark study tells you where a website, app, or product falls relative to some meaningful comparison. This comparison can be to an earlier version, the competition, or industry standard. Benchmark studies are often called summative evaluations as the emphasis is less on finding problems and more on quantitatively assessing the current experience. To quantify,

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15 Mobile UX Facts & Insights (2018)

Mobile technology continues to evolve at a rapid pace. To help keep up, we pulled together relevant insights about the mobile user experience and mobile usage in general. This is an updated article to the 2017, 2016, 2015, and 2013 articles based on published data and our own mobile UX research. Cellphones are ubiquitous. A Pew Research

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The User Experience of Health Insurance Websites

For most people, going to the doctor isn’t fun. Is the doctor in your network? How much will the visit cost? What if a CT scan is ordered? And when the bill comes, what the heck does EOB mean? What does or doesn’t your insurance cover? A visit to your health insurance website should help,

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Comparison of UX Metrics in Moderated vs. Unmoderated Studies

How Similar Are UX Metrics in Moderated vs. Unmoderated Studies?

Unmoderated testing platforms allow for quick data collection from large sample sizes. This has enabled researchers to answer questions that were previously difficult or cost prohibitive to answer with traditional lab-based testing. But is the data collected in unmoderated studies, both behavioral and attitudinal, comparable to what you get from a more traditional lab setup? Comparing

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Choosing the Right UX Testing Platform-min

Choosing the Right UX Testing Platform

Small differences in design changes can have large consequences on website purchases. But detecting these small differences (e.g. 2%–10% changes) through behaviors and attitudes has generally not been feasible from traditional lab-based testing due to the time and costs of recruiting and facilitator costs/time. With unmoderated testing, organizations can now collect data from hundreds to

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benchmark-target

Setting Metric Targets in UX Benchmark Studies

In Benchmarking the User Experience, I write about the importance of a regular plan for quantifying the user experience of your websites, apps, or devices. This involves collecting metrics, usually at both task and study levels. But the point of benchmarking isn’t just to collect metrics to put on a dashboard, it’s to ultimately improve

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5 Techniques to Make your UX Research More Effective

5 Techniques to Make your UX Research More Effective

A lot of UX methods exist along with recommendations on when to use them. Some activities tend to cross methods: from operationalizing research questions, making data collection more efficient, and making the most of both what users say and what they do. Here are five techniques we’ve found that make our UX research more effective (and often

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