Management often gets blamed for not appreciating or understanding the importance of UX. While managers can’t be expected to fully grasp all details of UX research and design, if they (or you) are going to effectively manage the efforts, you should know best how to measure them. Here are ten key concepts for managing and
There’s a continued need to measure and improve the user experience. In principle, it’s easy to see the benefits of having qualified participants use an interface and measuring the experience to produce reliable metrics that can be benchmarked against. But in practice, a number of obstacles make it difficult: time, cost, finding qualified participants, and
Most UX designers I know didn’t get into the field because they have a passion for measuring. But even when numbers aren’t your motivation, at some point in your career you’ll likely need to provide evidence that a new design is actually better that a previous one. And an interface is only “better” if it’s
Content is king. Whether it’s for books, movies, audio books, news sites, or entertainment websites. When you have good content people will come and stay. But if people can’t find the content or there’s too much friction in the experience you’ll likely lose your audience even with killer content. An increasing number of consumers now
That’s not what the UX team does! Most organizations have distinct groups for marketing and user experience research. And not only are they separate departments, they usually have separate methods and mindsets. The two functions are often delineated something like the following: Marketing does the quantitative; UX the qualitative Marketing measures branding and satisfaction; UX
It was another busy year on MeasuringU.com with 49 new articles, a new book and UX Bootcamp. In 2015, our articles were served up 2.3 million times to 900,000 visitors. Thank You! We covered topics including the essentials of usability testing, finding the right sample size, and better ways of measuring the customer experience. Here,
A few classic books in the UX field get a lot of attention. And as technology changes, dozens of books are released each year for the UX designer and researcher. But if you blow off some of the dust, you’ll find some lesser-known classics that predate mobile and the web that are still worth the
The world continues to go mobile. And in the process, designers, programmers and product stakeholders continue to ask questions about the mobile landscape, from demographics to usage. We first presented a number of facts and insights in 2013. Here’s an updated version with some new additions and a look back on how accurate some of
How do you create a better user experience? The answer starts with asking the right questions. While there are many questions you should ask to measure the user experience, there are a number of questions that come up repeatedly. Here are the seven I get the asked the most and some guidance on how to
User research is not a hard science. But like all behavioral sciences, there are principles, best-practices, rules and recommendations. Across dozens of tutorials, five books, many articles and blogs, boot camps, and discussions with both seasoned and new UX professionals, I’ve noticed a number of common problems and themes related to measuring the customer experience.
