UX

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UX ( 73 )
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There are more than five challenges facing UX professionals today, but here are five that tend to cross projects and products: Time: You've got two weeks to get the next design out. How do you have time to conduct ethnographic research, build personas and conduct a usability test? In many organizations, even a "quick" usability test still takes 3 months to plan, recruit, execute and

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Last year we reported on the results of the UPA salary survey. As with years past, experience is one of the biggest predictors of salary, along with whether you are a manager, have a PhD and live in the Northeast or West Cost of the US. UX is quite a broad field so I wanted to provide more detail on the salaries by job function.

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Thank you to the 585k visitors and 1.3 Million page views on MeasuringUsability.com in 2011. Of the 52 articles written in 2011, in ascending order, here are the 15 most popular: Reversing the order of survey items probably hurts more than it helps: Many surveys and questionnaires include a mix of positive and negatively worded items. This approach is intended to reduce response biases but

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Improving the user experience means starting with the right measure or measures to manage. Here are 10 of the more common ones I've written about: SUPR-Q: The Standardized Universal Percentile Rank-Questionnaire is a 13 item instrument for measuring website usability, credibility/trust, loyalty and appearance. Scores are based on a database of 200 websites from tens of thousands of users across dozens of industries. Net Promoter

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Completion rates are the gateway metric. If users can't complete tasks on a website, not much else matters. The only thing worse than users failing a task is users failing a task and thinking they've completed it successfully. This is a disaster. The term was made popular by Gerry McGovern and disasters are anathema to websites and software. Measuring Disasters Have you ever bought the

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UX professional salaries have increased 7% from 2009 to 2011. During that same period the profession has also grown. For the last two Usability Professional Association Salary Surveys (2009 and 2011) respondents were asked how many UX Professionals there are in their company and the total size of the company. In 2011 the question posed was "How many user experience-related staff work in your entire

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As part of the recent UPA Salary Survey I conducted a deep-dive into the nominal differences in salary between men and women. Most of the responses came from the US (70%) and the international currencies were converted into US dollars. Men make around 4.4% more The first thing I looked at was the median salary in aggregate between genders. In total there were responses from

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When we look to improve the user experience of software or websites, sometimes the best improvements aren't slight tweaks to the interface but involve eliminating steps altogether. Here are four examples from the physical world that may inspire improvements in the digital world followed by four experiences that can use some refining. Four Terrific User Experiences Keyless entry: We get in and out of our

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This is the final outline of our book with Morgan Kaufmann. It will bring together almost a decade of research on finding the best statistical approaches to solving the most common issues in user research. Publication date is April 15 2012.Introduction & How to Use this BookVisual Guide to What TestSkipping the formulasQuantifying User ResearchWhat is User Research?Usability Tests (lab and remote)BenchmarkingComparative TestingQualitative StudiesSurveysRequirements GatheringA/B

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Marketing and UX both play important roles in making products successful. They often compete for the same limited budget and can be at odds on product direction. I crunch numbers for both Marketing and UX groups and can't help but notice how much both disciplines have in common. They are an unlikely couple. Here are nine things they have in common. 1. Loyalty Word of

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