Rating Scales: Myth vs. Evidence
By Jeff Sauro, PhD and Jim Lewis, PhD . May 19, 2020 . Tags: Likert, Reliability, Validity, Rating Scale
There’s a lot of conventional wisdom floating around the Internet about rating scales. What you should and shouldn’t do. Best practices for points, labels, and formats. It can be hard to differentiate between science-backed conclusions and just practitioner preferences. In this article, we’ll answer some of the more common questions that come up about rating scales, examine claims by reviewing the literature, and summarize the