Figure 4: Relationship between SEQ scores, completion rates, and task times.

Validity

Browse Content by Topic

UX ( 62 )
Methods ( 52 )
Usability Testing ( 52 )
Statistics ( 51 )
Usability ( 32 )
Survey ( 32 )
User Research ( 27 )
Benchmarking ( 27 )
Customer Experience ( 26 )
SUS ( 21 )
NPS ( 21 )
Sample Size ( 18 )
Usability Problems ( 17 )
Net Promoter Score ( 15 )
Rating Scale ( 14 )
Usability Metrics ( 13 )
Metrics ( 13 )
SUPRQ ( 12 )
Measurement ( 12 )
User Experience ( 11 )
Qualitative ( 11 )
Navigation ( 10 )
Task Time ( 8 )
Surveys ( 8 )
Market Research ( 8 )
UX Metrics ( 7 )
Questionnaires ( 7 )
Task Completion ( 7 )
Heuristic Evaluation ( 7 )
Questionnaire ( 6 )
Reliability ( 6 )
Mobile ( 6 )
Mobile Usability Testing ( 6 )
Analytics ( 5 )
Usability Problem ( 5 )
Validity ( 5 )
Rating Scales ( 5 )
Visualizing Data ( 5 )
Six Sigma ( 5 )
Satisfaction ( 5 )
Research ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Loyalty ( 4 )
Moderation ( 4 )
Customer Segmentation ( 3 )
Expert Review ( 3 )
Card Sorting ( 3 )
SUPR-Q ( 3 )
SEQ ( 3 )
Task Metrics ( 3 )
Unmoderated Research ( 3 )
Lean UX ( 3 )
Usability Lab ( 3 )
ROI ( 3 )
Eye-Tracking ( 2 )
Excel ( 2 )
Summative ( 2 )
PhD ( 2 )
Salary Survey ( 2 )
IA ( 2 )
Key Driver ( 2 )
Marketing ( 2 )
Tree Testing ( 2 )
Data ( 2 )
UX Methods ( 2 )
Remote Usability Testing ( 2 )
SUM ( 2 )
Personas ( 2 )
A/B Testing ( 2 )
UX Salary Survey ( 2 )
Findability ( 2 )
KLM ( 2 )
Certification ( 2 )
Tasks ( 2 )
UMUX-lite ( 2 )
Correlation ( 2 )
PURE ( 2 )
Branding ( 2 )
Focus Groups ( 2 )
Cognitive Walkthrough ( 2 )
protoype ( 1 )
Z-Score ( 1 )
Facilitation ( 1 )
Perceptions ( 1 )
Site Analytics ( 1 )
Metric ( 1 )
Contextual Inquiry ( 1 )
Prototype ( 1 )
Mobile Usability ( 1 )
Performance ( 1 )
moderated ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Moderating ( 1 )
Information Architecture ( 1 )
Problem Severity ( 1 )
Test Metrics ( 1 )
Trust ( 1 )
Persona ( 1 )
Segmentation ( 1 )
Software ( 1 )
Ordinal ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
True Intent ( 1 )
Visual Appeal ( 1 )
Top Task Analysis ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Regression Analysis ( 1 )
Conjoint Analysis ( 1 )
Random ( 1 )
Margin of Error ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Task Randomization ( 1 )
Quality ( 1 )
Competitive ( 1 )
Expectations ( 1 )
Formative ( 1 )
Errors ( 1 )
Think Aloud ( 1 )
Desktop ( 1 )
Our attitudes both reflect and affect our actions. What we think affects what we do and what we do affects what we think. It’s not a perfect relationship of course. What people say or think doesn’t always directly correspond to actions in easily predictable ways. Understanding and measuring user attitudes early and often can provide a good indication of likely future behaviors. Attitudes can be

Read More

How satisfied are you with your life? How happy are you with your job or your marriage? Are you extroverted or introverted? It’s hard to capture the fickle nature of attitudes and constructs in any measure. It can be particularly hard to do that with just one question or item. Consequently, psychology, education, marketing, and user experience have a long history of recommending multiple items

Read More

It’s the only number a company needs to grow. Or at least that’s what was proclaimed in the title of the now famous HBR article that helped popularize the Net Promoter Score (NPS). Lately it's been taking on more criticism. The NPS is compelling to executives because of its simplicity and for what it purports to do: be the one number a company should track

Read More

You don't need to be a data scientist, database admin, or statistical maven to conduct quantitative research. You must, however, have a good grounding in some fundamental concepts to make the most of the efforts. While there are a number of skills, techniques, and concepts you'll want to be familiar with, I think it's essential to master these five: reliability, validity, statistical significance, experimental validity,

Read More

You often hear that research results are not "valid" or "reliable." Like many scientific terms that have made it into our vernacular, these terms are often used interchangeably. In fact, validity and reliability have different meanings with different implications for researchers. Validity refers to how well the results of a study measure what they are intended to measure. Contrast that with reliability, which means consistent

Read More