Variables

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UX ( 74 )
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Carryover ( 1 )
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UX research and UX measurement can be seen as an extension of experimental design. At the heart of experimental design lie variables. Earlier we wrote about different kinds of variables. In short, dependent variables are what you get (outcomes), independent variables are what you set, and extraneous variables are what you can’t forget (to account for). When you measure a user experience using metrics—for example,

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