Blog Topic: Variables

Leading Vs. Lagging Measures in UX

June 10, 2020

Driving down the road while only looking in the rearview mirror … that gives you a good idea of where you’ve been, but unless the road behind you is exactly like the one in front of you, you may run into some obstacles, to put it mildly. Safe and effective driving means looking forward and

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Confounded Experimental Designs, Part 1: Incomplete Factorial Designs

June 3, 2020

UX research and UX measurement can be seen as an extension of experimental design. At the heart of experimental design lie variables. Earlier we wrote about different kinds of variables. In short, dependent variables are what you get (outcomes), independent variables are what you set, and extraneous variables are what you can’t forget (to account

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