{"id":177,"date":"2013-08-06T23:40:00","date_gmt":"2013-08-06T23:40:00","guid":{"rendered":"http:\/\/measuringu.com\/qualitative-steps\/"},"modified":"2022-03-21T18:05:15","modified_gmt":"2022-03-22T00:05:15","slug":"qualitative-steps","status":"publish","type":"post","link":"https:\/\/measuringu.com\/qualitative-steps\/","title":{"rendered":"7 Steps to Conducting Better Qualitative Research"},"content":{"rendered":"
Qualitative research is often used as a catch-all phrase to mean not to expect any “hard numbers” from research findings.<\/p>\n
While qualitative research is the collection and analysis of primarily non-numerical activities (words, pictures and actions), it doesn’t mean you can’t apply a structured approach to your research efforts.<\/p>\n
Usability testing is often characterized as a qualitative activity. Summarizing findings from watching participants in a usability test generates a lot of utterances, actions and images.<\/p>\n
In reality, usability testing is (or at least should be) a mixed-method approach: both qualitative and quantitative data are collected.<\/p>\n
Here are seven steps to help structure your next qualitative research effort. These have been adapted from Johnson & Christensen 2012<\/a> to focus on the type of qualitative research more typical in User Experience such as usability tests or contextual inquires (where an interface is usually involved).<\/p>\n You don’t need to follow these steps linearly, or even include them all in your research, but having these steps should both help structure your next project and help focus the discussion the next time you’re working with someone who proposes a qualitative research approach.<\/p>\n How<\/b>: Work out the details of what the participants will do, if anything, and what you need to have ready to collect data. When attending a remote location, we come equipped with a notepad and portable usability lab (basically a laptop, webcam and software).<\/li>\n Qualitative research is often used as a catch-all phrase to mean not to expect any “hard numbers” from research findings. While qualitative research is the collection and analysis of primarily non-numerical activities (words, pictures and actions), it doesn’t mean you can’t apply a structured approach to your research efforts. Usability testing is often characterized as […]<\/p>\n","protected":false},"author":2,"featured_media":1358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_price":"field_56e41332a1ae5","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"Tribe__Tickets_Plus__Commerce__WooCommerce__Main","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[113],"tags":[50,74,114],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts\/177"}],"collection":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":1,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":31937,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts\/177\/revisions\/31937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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