{"id":442,"date":"2018-02-07T05:04:54","date_gmt":"2018-02-07T05:04:54","guid":{"rendered":"http:\/\/measuringu.com\/research-grid\/"},"modified":"2021-01-28T06:30:39","modified_gmt":"2021-01-28T06:30:39","slug":"research-grid","status":"publish","type":"post","link":"https:\/\/measuringu.com\/research-grid\/","title":{"rendered":"Use a Research Grid to Focus Study Decisions"},"content":{"rendered":"
UX research efforts should be driven by business questions and a good hypothesis<\/a>.<\/p>\n Whether the research is a usability evaluation (unmoderated<\/a> or moderated<\/a>), survey<\/a>, or an observational method like a contextual inquiry<\/a>, decisions need to be made about question wording, response options, and tasks.<\/p>\n But in the process of working through study details, often the original intent of the study can get lost.<\/p>\n At its worst, study-design can get bogged down by internal politics as multiple stakeholders provide input.<\/p>\n Decisions are made to satisfy multiple stakeholders rather than what most efficiently addresses research goals. To help ensure a study design addresses the research questions and to help guide decision-making, we\u2019ve found a grid that aligns research questions to study components helps.<\/p>\n To create a research grid, follow these steps.<\/p>\n Two examples of research grids are shown below. Figure 1 was pulled from a customer survey study plan from PowerPoint. Figure 2 shows a matrix from Excel from an unmoderated website study. Both have research questions at the top and then reference how each will be addressed using question numbers, tasks, or derived insights.<\/p>\n <\/p>\n The study from the matrix in Figure 1 was primarily focused on understanding current and prospective customer perceptions of a brand and product. Consequently, we were able to use mostly closed-ended questions with rating scales to address the questions (as is common with branding<\/a> and satisfaction<\/a> surveys).<\/p>\n <\/p>\n The unmoderated study from Figure 2 had questions that were addressed by watching how participants attempted three tasks on a website. This matrix shows how we often combine similar research questions; the fifth set of questions in Figure 2 includes related research questions about banner placement. We used videos and click maps primarily to address these.<\/p>\n It\u2019s all too easy for research studies (especially big ones) to get derailed by details. Using a research grid is one way to help focus decisions and keep both the study design and ultimately the analysis focused on the original intent of the study.<\/p>\n","protected":false},"excerpt":{"rendered":" UX research efforts should be driven by business questions and a good hypothesis. Whether the research is a usability evaluation (unmoderated or moderated), survey, or an observational method like a contextual inquiry, decisions need to be made about question wording, response options, and tasks. But in the process of working through study details, often the […]<\/p>\n","protected":false},"author":2,"featured_media":2611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[48,39],"tags":[50,40],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts\/442"}],"collection":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":0,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/media\/2611"}],"wp:attachment":[{"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/measuringu.com\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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