We help identify the best methods and metrics to answer your research questions. We can then execute on our recommendations by managing participant recruiting, facilitation and analysis in our labs or your location.
You’ll work with seasoned researchers on making the most of your data. We use an array of analytic techniques including regression analysis, conjoint analysis, factor analysis, and Item Response Theory to meet your needs.
Our mixed-methods approach of combining quantitative and qualitative data, helps generate both the metrics and the “why” behind the numbers.
How Harmful is the Net Promoter Score? Separating the Data from the Diatribes Jeff Sauro, PhD The Net Promoter Score is widely used, but not necessarily widely loved. Many organizations have adopted the
Helping some of the worlds best known brands measure and improve the user experience.