MeasuringU is a mixed-methods research and software firm based in Denver, Colorado. We offer both quantitative and qualitative support for all stages of customer and user research.
- Moderated UX Studies (in our Denver labs or remotely)
- Unmoderated Studies (using our MUIQ platform)
- Participant Recruiting (US & International)
- Navigation Testing (Card-Sorting/Tree-Testing)
- Survey Design & Analysis (including MaxDiff & Kano)
- Eye-Tracking and Facial Expression Analysis
- Statistical Analysis & Measurement Advising
- Training & Workshops

The Team

Jeff Sauro, PhD
Founder/CEO
Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of six books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.
Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.
Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.

James R. (Jim) Lewis, PhD, CHFP
Distinguished User Experience Researcher
Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. He has worked for the past two decades as a consultant in all areas of speech system usability. Before joining MeasuringU Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smart phone, the Simon. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. In 2021 he was inducted into the Academy of Science, Engineering, and Medicine of Florida.

Katie Wolf, PhD
Chief Technology Officer

Kim Oslob
Sr. Director of Customer Engagement

Harrison Hatfield
Customer Engagement Manager

Philip Siebler, MS
Director of Design

Christopher Roberts, PhD
UX Research Manager

Becca Oglesby, MS
Senior UX Researcher

Kelly Palmer
UX Project Manager

Jefferson Fu
UX Strategist

Leah Samuelson, MS
Lead UX Researcher

Matthew Yazvec, MS
Associate UX Researcher

Dan Henning, PhD
Associate UX Researcher

Dylan Atkins
Associate UX Researcher

Nicole Nawalaniec, MI
Associate UX Researcher

Steve Jenks, PhD
Associate UX Researcher

Will Schiavone, PhD
Associate UX Researcher

Gabriela Metzler, PsyD
Associate UX Researcher

Emily Short
Associate UX Researcher

Joshua Payne
Developer

Avis Garland
Developer

Dave Wells
Developer

James DeVore
Developer

Efren Castro
Developer

Jon Lervold
Developer