MeasuringU: About MeasuringU

MeasuringU is a quantitative research firm based in Denver, Colorado USA focusing on the statistical analysis of human behavior and quantifying the user experience. Since 2004 we’ve been helping clients answer questions such as:

How usable is an application?
What is the probability a user will purchase a product?
How large of a sample size do we need?
Which design is preferred?
Which design has a statistically higher conversion rate?
How long will it take users to complete tasks?

MeasuringU provides more than intuition and qualitative insights about products and designs. We provide meaning through measurement.

JEFF SAURO, PHD

FOUNDING PRINCIPAL

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of five books, including Customer Analytics for Dummies and Quantifying the User Experience.

Jeff has published over twenty peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.