About MeasuringU

MeasuringU is a quantitative research firm based in Denver, Colorado USA focusing on the statistical analysis of human behavior and quantifying the user experience. Since 2004 we’ve been helping clients answer questions such as:

  • How usable is an application?
  • What is the probability a user will purchase a product?
  • How large of a sample size do we need?
  • Which design is preferred?
  • Which design has a statistically higher conversion rate?
  • How long will it take users to complete tasks?

MeasuringU provides more than intuition and qualitative insights about products and designs. We provide meaning through measurement.

jeff-sauro2016-smaller

JEFF SAURO, PHD

FOUNDING PRINCIPAL

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of six books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.

Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.

THE TEAM

 

katie
Katie Wolf, PhD

Associate UX Researcher and Developer

lawton
Lawton Pybus, PhD

Associate UX Researcher

alex
Alex Lee, MBA

UX Research Account Manager

lily
Lily Aduana

UX Research Assistant

phil
Philip Siebler, MS

Associate UX Researcher

becca
Becca Oglesby, MS

Associate UX Researcher

katherine
Katherine Chen, MS

Associate UX Researcher

morgan
Morgan Mullen, MEd

Associate UX Researcher

savannah
Savannah Hobbs

Associate UX Researcher

veronica
Veronica Cortez

Associate UX Researcher

emily
Emily Short

Associate UX Researcher

josh
Joshua Payne

Developer

landon
Landon Folkers

Developer