About

MeasuringU is a mixed-methods research and software firm based in Denver, Colorado. We offer both quantitative and qualitative support for all stages of customer and user research.

Moderated UX Studies (in our Denver labs or remotely)
Unmoderated Studies (using our MUIQ platform)
Participant Recruiting (US & International)
Navigation Testing (Card-Sorting/Tree-Testing)
Survey Design & Analysis (including MaxDiff & Kano)
Eye-Tracking and Facial Expression Analysis
Statistical Analysis & Measurement Advising
Training & Workshops

The Team

Jeff Sauro, PhD

Founding Principal

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of six books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.

Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.

James R. (Jim) Lewis, PhD, CHFP

Distinguished User Experience Researcher

Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. He has worked for the past two decades as a consultant in all areas of speech system usability. Before joining MeasuringU Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smart phone, the Simon. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. In 2021 he was inducted into the Academy of Science, Engineering, and Medicine of Florida.