SUPR-Q Full License
$3,000.00 – $5,000.00
The SUPR-Q (Standardized User Experience Percentile Rank Questionnaire) is an 8 item questionnaire for measuring the quality of the website user experience.
In addition to an overall quality metric (similar to satisfaction), the SUPR-Q provides measures of Usability, Credibility/Trust, Loyalty and Appearance. It’s used by over 100 organizations from several industries: from eCommerce and Travel to government services and education. Customers include Walmart, PayPal, Lenovo, Kelley Blue Book, Indeed and the Canadian Government.
This SUPR-Q license includes a downloadable spreadsheet that allows you to compare your website (one domain) to the various websites in the tool.
The SUPR-Q license term is for 1 year and includes updates once a quarter. The updates are included with the annual license fee. Note, the older license (prior to June 2017) did not include updates. Each quarter we update the SUPR-Q database with a new set of websites, usually between 5 and 20 new websites and update the scores algorithm accordingly.
SUPR-Q Full License: See the 150 websites and industries behind the comparison, and sort by industry and by sub-scale (trust, usability, loyalty, and appearance).
Individual License: provides one person within an organization access to the license, to compare one domain to 150 websites, see the industries behind the comparison, and sort by industry and sub-scale.
Site License: provides multiple people within the organization access to the license and compare one domain to 150 websites, see the industries behind the comparison, and sort by industry and sub-scale.
Purchase example: Purchase the individual license, and grant one person (one individual) in the organization access to the license. This person can compare a website (one domain) to 150 websites, access the industries behind the comparison, and sort by industry and sub-scale.
Contact us for educational rates and additional questions about using it for multiple domains.
How it WorksUse the SUPR-Q as part of a usability test, or in a site intercept as an ongoing assessment tool. For a usability test, have your users answer the 8 questions after they’ve completed realistic task scenarios. Your scored results can then be compared to hundreds of other websites.
- Have users of a website answer the 8 SUPR-Q items: Do this either using a pop-up on a website, a survey or after a usability test. Note: The older version of the SUPR-Q used 13 items.
- Paste the responses into the calculator: The calculator automatically generates percentile ranks for a global score and each of the four sub-scales (Usability, Credibility/Trust, Loyalty and Appearance).
- Compare your results to other websites: With the Full License you can see how your score compares a list of 200 websites across twenty industries, government, and academic institutions. The Limited License offers the comparative score at a discounted price.
- Demonstration of the SUPR-Q Calculator
SUPR-Q BackgroundThe SUPR-Q (Standardized User Experience Percentile Rank Questionnaire) measures the essential aspects of a website in just 8 multiple choice questions. It was developed through a process called psychometric qualification, in which the best 8 items from a pool of 75 candidate items were identified. A peer-reviewed journal article discusses the validation process in detail. The items were winnowed down by only retaining those which generated high internal reliability, loaded highest across common factors, had the highest item-total correlation, and could discriminate best between websites. The database contains responses from more than 10,000 participants and 150 websites. The websites are updated on an ongoing basis (about once per quarter). Usability: If users can't accomplish what they want to do, find the product they're looking for, or complete their purchase, it's as if the information or product doesn't exist. A usable experience means a profitable experience. Credibility (Trust, Value & Comfort): Does the website sell products and collect credit card information? Are you gathering email addresses to build a subscriber base? If users don't trust your website, which for many companies is synonymous with their company and brand, they won't give up their information and website growth is impeded. Loyalty: Are users talking about your website favorably or are they telling their friends to avoid it like the plague? Will they return to the website and purchase more, or at least see what you have to say? The two questions asked under Loyalty touch upon repeat usage from existing customers and net-new usage from new customers. Appearance: Is your website looking like it's circa 1998, or is the appearance hindering the experience? Users form impressions of your website based on the appearance in just a few seconds. More information on the psychometric validation of the SUPR-Q.
SUPR-Q General InformationHow usable is my website, what should I fix? It's important to have a mix of both qualitative comments from your users and quantitative benchmarks to know how much effort you should invest in improving your website. Interpreting open ended feedback is an important step in identifying what to improve on your website. One problem with open-ended comments is that they can be difficult to put in context. A SUPR-Q score tells you if visitors think your website is usable. If your SUPR-Q score is low compared to your peers, then start fixing the things identified in your comments and consider commissioning a larger usability study to generate more substantial design improvements. If your SUPR-Q score is high, then at least you know you’re doing something right! You should constantly be updating your website based on feedback, but high SUPR-Q scores suggest major usability improvements and would be a lower priority. The SUPR-Q is a rating scale to measure perceptions of Usability, Credibility/Trust, Loyalty, and Appearance for websites. How usable is your website? Will your visitors think the website is credible and trustworthy? While it is important to continuously make improvements in your user experience, it’s good to know how well your website stacks up against other websites on the important aspects of usability, credibility/trust,loyalty, and appearance. Are users able to find what they’re looking for? Do they feel comfortable providing personal information? Will they return and become loyal customers? What are the SUPR-Q items? Usability:
- This website is easy to use.
- It is easy to navigate within the website.
- The information on the website is credible.
- The information on the website is trustworthy.
- How likely are you to recommend this website to a friend or colleague?
- I will likely visit this website in the future.
- I found the website to be attractive.
- The website has a clean and simple presentation.