Seven Reasons Survey Questions Are Answered Incorrectly
By Jeff Sauro, PhD and Jim Lewis, PhD . April 6, 2021 . Tags: Questionnaires, Rating Scales, Rating Scale, Sample Size
Surveys are an essential method for collecting data. But like all research methods, surveys have their limitations. Unless the survey is administered by a facilitator, a respondent has only the survey's instructions, questions, and response options for guidance. Earlier we wrote about ways to improve the clarity of your questions and certain words to watch for when writing questions. But, despite your best efforts, inevitably