MUIQ Advanced UX Testing Platform

MeasuringU Intelligent Questioning Platform (MUIQ) is an advanced remote testing platform for measuring the user experience on desktop and mobile devices.

We conduct a lot of UX research and wanted to create a platform that meets our needs: flexible, scalable and with the right features to support the diverse set of UX methods researchers need on projects.

The result is MUIQ—a platform that has the essential features to support agile testing of websites, prototypes, and mobile apps, including:

  • Task-based questions for desktop and mobile
  • 30 question types
  • Website intercepts
  • Session-recording
  • Advanced logic and branching
  • Visualizations and metrics to understand website behaviors

Here’s a little more about the core features :

Task-Based Surveys: MUIQ offers a comprehensive web-based task system capable of evaluating a wide variety of tasks on a website.



Deeper Insights: MUIQ supports post-task and post-study questions with a customizable template to match company branding.


Detailed Visualizations: One of the best ways to diagnose interaction problems is through the right visualizations, including the following:

1). Click Maps: Highlights the clickable element on a webpage.

2). Heat Maps: Visualize where users click on a webpage regardless of whether the elements are clickable or not and displayed by resolution.

3). Linear Tree Paths: Quickly see the most common paths users take.

4). Tree Maps: Get a comprehensive view of every page visited and search for keywords or URLs.


Advanced Survey Capabilities: MUIQ can dynamically present questions based on previous answers, prefill question text, randomize questions, and fill quotas on the study and survey.


Session Replay: See what your users see. Session recordings available for desktop and mobile. Ability to disable recordings to protect sensitive user information and easy download capability for distributing.


Advanced Behavioral Analytics: Diagnose in-page problems with important behavioral metrics such as scrolling, repeat clicks, non-clickable elements, and long delays between clicks.


Core UX Metrics: We collect the core ISO 9241 pt. 11 Usability Metrics of Effectiveness, Efficiency, and Satisfaction, including completion rates, task time, and perceived ease.


Website Intercepts: Invite website visitors to participate in an online study or benchmark the website experience in real-time.


Study Customization: With 30 different question types and advanced logic to support randomization and quotas, MUIQ is fully customizable for even the most complex research study.


Integration with Industry Benchmark: Integration with the industry benchmark SUPR-Q and SUPR-Qm to provide comparisons to 200 websites and dozens of mobile apps.



Work with our team of professional researchers to develop a custom study to fit your project needs. Contact us at (303) 578-2801 to learn more about our MUIQ platform service.