MUIQ Advanced UX Testing Platform

MeasuringU Intelligent Questioning Platform (MUIQ) is an advanced remote testing platform for measuring the user experience on desktop and mobile devices.

We conduct a lot of UX research and haven’t found a platform that meets our needs. So, we created our own: flexible, scalable and with the right features to support the diverse set of UX methods researchers need on projects.

The result is MUIQ—a platform that has the essential features to support agile testing of websites, prototypes, and mobile apps, including:

  • Task-based studies for Desktop and Mobile
  • 30 Question Types
  • Website Intercepts
  • Session-recording
  • Advanced Logic and Branching
  • Visualizations and Metrics to Understand Website Behaviors

MUIQ is fully customizable for even the most complex research study.


Core Features (Early Adopter)

Supported Study Types:Task-based Studies
Card Sorting (Open, Closed, & Hybrid)
Website Intercepts
Kano Features Study
Logic & Randomization: • Between/Within Subjects Design
• Condition Assignments
• Fully Customizable Randomization
• Advanced Logic & Branching
• Screen-outs and Custom Quotas
Reporting:• Real-Time Reports Dashboard
• Advanced Stats: Confidence Intervals & p-values
• Cross-tabbing & Custom Question Recategorization
• API Integration
• Excel/Sheets Output and Custom Graphs
Visualizations:• Click/Heat Maps
• Linear/Tree Paths
• Card Sort Similarity Matrices
• Session Screen Recordings (Desktop and Mobile)
• Think-Aloud Webcam Recordings (Picture-in-Picture)
Advanced Behavioral Analytics:• Scrolling
• Repeat Clicks
• Non-Clickable Elements
• Long Delays Between Clicks
Question Types:• 30+ Question Types
• JavaScript Customization
• Question Templatization
SUPR-Q, SUS, with Benchmark Integration (200+ Website Database)
Core UX Metrics (ISO 9241 pt. 11):
Task Completion Rates (via Validation Question or URL)
Time on Task (Filter by Task Success/Failure)
Perceived Ease (SEQ), Confidence, and Other Post-Task Questions
Languages:• Multi-Language Support
Training:• Live Onboarding
• Training Sessions
Technical Support:• 4 Hours of Technical Support from Dedicated Research Team at MeasuringU


Participant Recruiting (À la carte)

General Consumer:• $20/participant (US-based)
Advanced/Technical Participant Profiles:• Pricing/availability – on request


Platform Access (per team)

Number of Seats:• Unlimited Seats (within a team)
Concurrent Studies:• Unlimited Studies
Sample Size per Study:• Unlimited Sample Size
Platforms:• Desktop
• Mobile/Tablet (iOS & Android)
Price:• $4,165/month (12-month term)



MUIQ in Action


Task-Based Surveys: MUIQ offers a comprehensive web-based task system capable of evaluating a wide variety of tasks on a website.



Click Maps: One of the best ways to diagnose interaction problems is through the right visualizations. Click maps highlight the clickable element on a webpage.


Heat Maps: Visualize where users click on a webpage regardless of whether the elements are clickable or not and displayed by resolution.


Linear URL Paths:  Quickly see the most common paths users take.


Tree URL Paths:  Get a comprehensive view of every page visited and search for keywords or URLs.


Results Graphs: Real-time reports dashboard with easy comparisons across tasks and conditions.


Session Replay: See what your users see. Session recordings available for desktop and mobile. Ability to disable recordings to protect sensitive user information and easy download capability for distributing.


Think-Aloud Webcam Recordings (Picture-in-Picture): Allow participants to record their webcam and think aloud.


Get started today

Work with our team of professional researchers to develop a custom study to fit your project needs. Contact us at (303) 578-2801 to learn more about our MUIQ platform service and licensing options.