Using Click Testing to Answer UX Research Questions
Speakers: Jeff Sauro, PhD, and Jim Lewis, PhD
Event Date: Wednesday, March 29th, 2023
Event Time: 1:00 PM EDT | 10:00 AM PDT
Click testing has become a popular method to rapidly assess where people will click on an image, prototype or concept. But how much can a click tell you? Can you use it reliably to answer research questions? How much faith can we really have in that first click?
In this webinar Jeff Sauro PhD and Jim Lewis PhD will review the literature on Click Testing and present findings based on data collected from hundreds of participants using the new MUIQ click testing feature. They’ll address the following research questions:
- Are clicks on images predictive of clicks on live websites?
- Are 3D bar graphs worse than 2D bar graphs?
- How does a 7-point rating scale (the SEQ®) map to a visual analog scale (the SMEQ)?