Product Description
An analysis of 163 participants on three popular vacation rental websites: Airbnb, Vrbo, and HomeAway. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, Key Driver Analysis, and Card Sort Insights.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- Estimated SUS Scores
- Overall Website Attitude
- Platform Usage & Past Experience
- Accomplishment & Top Tasks
- Recent Rental: Star Ratings
- Likelihood for Future Booking
- Key Drivers for UX Quality
- Areas for Improvement
- Verbatim Comments
- Card Sort: Filtering Categories & Dendograms
- Appendix: Demographics
- UMUX-Lite
- Historical Comparisons
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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