UX & NPS Benchmark Report for Vacation Rental Websites


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Product Description

An analysis of 163 participants on three popular vacation rental websites: Airbnb, Vrbo, and HomeAway. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, Key Driver Analysis, and Card Sort Insights.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Key Findings: SUPR-Q & NPS
  • Estimated SUS Scores
  • Overall Website Attitude
  • Platform Usage & Past Experience
  • Accomplishment & Top Tasks
  • Recent Rental: Star Ratings
  • Likelihood for Future Booking
  • Key Drivers for UX Quality
  • Areas for Improvement
  • Verbatim Comments
  • Card Sort: Filtering Categories & Dendograms
  • Appendix: Demographics
  • UMUX-Lite
  • Historical Comparisons
Individual License: provides one person within an organization access to the license. Site License: provides multiple people within the organization access to the license.

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