4 Things UX Research Tells You that Google Analytics Doesn’t
By Jeff Sauro, PhD . September 12, 2016 . Tags: User Research, Site Analytics
Google Analytics is an amazing tool for understanding website traffic. There's a reason most of the top websites use it. Among other things it can tell you: - How many people visit daily, monthly, and across years and seasons - How much time people spend on pages - What pages get the most visitors - Which pages people arrive on and depart from Despite the