Blog Topic: Information Architecture

Does Improving Website Navigation Pay Off?

August 8, 2016

You’ve got a few minutes between errands and need to run into the store. You efficiently run to the right aisles dodging shopping carts and get the two items you need and dash to the checkout only to be frustrated with how long it’s taking to pay. You leave the store empty handed. The same

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Using Tree-Testing To Test Information Architecture

March 26, 2013

Tree-testing is a lesser known UX method but can substantially help with improving problems in navigation. There are several software packages to allow you to conduct card sorting quickly and remotely, including solutions from MeasuringU and OptimalWorkshop. Like the other popular method for testing IA, Card Sorting, we’ll cover tree-testing at the Denver UX boot

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