Market segmentation is a valuable technique to understand the commonalities between customers. Knowing current and prospective customers’ similarities and differences allows an organization to introduce new products or modify existing ones, and more effectively communicate and sell to the customers most interested in those products. We’ve conducted a number of market segmentations for clients and
That’s not what the UX team does! Most organizations have distinct groups for marketing and user experience research. And not only are they separate departments, they usually have separate methods and mindsets. The two functions are often delineated something like the following: Marketing does the quantitative; UX the qualitative Marketing measures branding and satisfaction; UX
Marketing and UX both play important roles in making products successful. They often compete for the same limited budget and can be at odds on product direction. I crunch numbers for both Marketing and UX groups and can’t help but notice how much both disciplines have in common. They are an unlikely couple. Here are
