Feature image with ChatGPT logomark and tree test structure illustration

Using ChatGPT in Tree Testing:
Experimental Results

Beyond speculation and hyperbole, we’ve been exploring how ChatGPT can be used in UX research. In two earlier articles, we conducted analyses that suggested ChatGPT may have a role, given the right research context. In the first analysis, we found that ChatGPT-4 was able to assist researchers in sorting open-ended comments. In the second analysis,

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feature image with chatgpt logo and cards with images of various electronics

Comparing ChatGPT to Card Sorting Results

ChatGPT is probably not going to take your UX research job. However, another researcher who can use AI tools such as ChatGPT effectively might. In an earlier article, we explored using ChatGPT-4 to augment researchers’ abilities to sort open-ended comments. We found that the results were comparable to how humans performed, although they had some

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