Data

Browse Content by Topic

UX ( 62 )
Methods ( 52 )
Usability Testing ( 52 )
Statistics ( 51 )
Usability ( 32 )
Survey ( 32 )
User Research ( 27 )
Benchmarking ( 27 )
Customer Experience ( 26 )
SUS ( 21 )
NPS ( 21 )
Sample Size ( 18 )
Usability Problems ( 17 )
Net Promoter Score ( 15 )
Rating Scale ( 14 )
Usability Metrics ( 13 )
Metrics ( 13 )
SUPRQ ( 12 )
Measurement ( 12 )
User Experience ( 11 )
Qualitative ( 11 )
Navigation ( 10 )
Task Time ( 8 )
Surveys ( 8 )
Market Research ( 8 )
UX Metrics ( 7 )
Questionnaires ( 7 )
Task Completion ( 7 )
Heuristic Evaluation ( 7 )
Questionnaire ( 6 )
Reliability ( 6 )
Mobile ( 6 )
Mobile Usability Testing ( 6 )
Analytics ( 5 )
Usability Problem ( 5 )
Validity ( 5 )
Rating Scales ( 5 )
Visualizing Data ( 5 )
Six Sigma ( 5 )
Satisfaction ( 5 )
Research ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Loyalty ( 4 )
Moderation ( 4 )
Customer Segmentation ( 3 )
Expert Review ( 3 )
Card Sorting ( 3 )
SUPR-Q ( 3 )
SEQ ( 3 )
Task Metrics ( 3 )
Unmoderated Research ( 3 )
Lean UX ( 3 )
Usability Lab ( 3 )
ROI ( 3 )
Eye-Tracking ( 2 )
Excel ( 2 )
Summative ( 2 )
PhD ( 2 )
Salary Survey ( 2 )
IA ( 2 )
Key Driver ( 2 )
Marketing ( 2 )
Tree Testing ( 2 )
Data ( 2 )
UX Methods ( 2 )
Remote Usability Testing ( 2 )
SUM ( 2 )
Personas ( 2 )
A/B Testing ( 2 )
UX Salary Survey ( 2 )
Findability ( 2 )
KLM ( 2 )
Certification ( 2 )
Tasks ( 2 )
UMUX-lite ( 2 )
Correlation ( 2 )
PURE ( 2 )
Branding ( 2 )
Focus Groups ( 2 )
Cognitive Walkthrough ( 2 )
protoype ( 1 )
Z-Score ( 1 )
Facilitation ( 1 )
Perceptions ( 1 )
Site Analytics ( 1 )
Metric ( 1 )
Contextual Inquiry ( 1 )
Prototype ( 1 )
Mobile Usability ( 1 )
Performance ( 1 )
moderated ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Moderating ( 1 )
Information Architecture ( 1 )
Problem Severity ( 1 )
Test Metrics ( 1 )
Trust ( 1 )
Persona ( 1 )
Segmentation ( 1 )
Software ( 1 )
Ordinal ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
True Intent ( 1 )
Visual Appeal ( 1 )
Top Task Analysis ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Regression Analysis ( 1 )
Conjoint Analysis ( 1 )
Random ( 1 )
Margin of Error ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Task Randomization ( 1 )
Quality ( 1 )
Competitive ( 1 )
Expectations ( 1 )
Formative ( 1 )
Errors ( 1 )
Think Aloud ( 1 )
Desktop ( 1 )
People are wary of statistics. And if people think you can show anything you want with statistics, then this cynicism certainly applies to statistics graphs, too. For example, a few years ago the following graphic made its way around the Internet as an example of graphic abuse. Readers balked at what they saw as a misleading graph. It visually depicts a large gap between the

Read More

How concerned should you be with missing responses in your survey? One of the primary concerns with sampling in general is the issue of representativeness. That is, we don't want to sample only happy customers or those who come from large companies instead of small companies if we're trying to make the right decisions about our entire set of customers. Some amount of bias is

Read More