Eye-Tracking

by Jeff Sauro, PhD | January 4, 2017

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Does Thinking Aloud Affect Where People Look?

By Jeff Sauro, PhD . January 4, 2017 . Tags: Eye-Tracking, Usability Testing

Having participants think aloud is a valuable tool used in UX research. It's primarily used to understand participants' mental processes, which can ultimately uncover problems with an interface. It has a rich history in the behavioral sciences that dates back over a century. Despite its value, it's not without its controversy. Some research has shown that depending on the activity, having participants think aloud can

By Jeff Sauro, PhD . December 13, 2016 . Tags: Eye-Tracking

Eye-tracking is a method that gets a lot of attention. Couple fancy (and expensive) equipment with a method that feels like peering into a customer's thought process and you'll get interest. Eye-tracking is perceived as something akin to a lie detector mixed with an MRI. After all, the eyes don't lie! But eye-tracking is not a panacea. Like many UX methods, it can be misused