Happy New Year from all of us at MeasuringU®! In 2025, we posted 48 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 12th UX Measurement Bootcamp—a blended virtual event attended by UX practitioners who completed a combination
We use our mobile phones a lot. Planning trips, sending money, following our favorite influencers, keeping in touch with friends and family. While it seems commonplace now, the capabilities of our mobile phones and their applications provide a high level of convenience and speed (for better or worse) to our leisure and business. The mobile
We developed the SUPR-Qm® to measure the uniqueness of the mobile app user experience. You can measure mobile apps using technology-agnostic questionnaires such as the UX-Lite® and SUS. But our research and experience suggest that the mobile app experience warrants a tailored questionnaire, like how the SUPR-Q is for websites. People have different expectations for
We developed the SUPR-Qm® in 2017 to measure the quality of the mobile app experience. Its original form had 16 items. That is long for a UX questionnaire (e.g., the SUS has ten and the SUPR-Q® has eight). The reason it had 16 items was that it was developed using a technique called Rasch analysis,
Mobile apps are different from websites. People have different expectations for a mobile app and how it can integrate with their phone and data. While the mobile app experience is similar in many ways to other interfaces such as websites and software, mobile apps are distinct enough that we feel they deserve their own questionnaire.
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
We spend a lot of time using our phones every day, but we hardly make any calls. A lot of our time is spent interacting with various mobile apps. Mobile apps are different enough from websites and hardware products for us to believe they deserve their own UX measurement instrument. We aren’t the only ones
The mobile app industry is very lucrative, having generated $45 billion in the U.S. and $253 billion worldwide in 2023. A good user experience is critical to the success of websites and mobile apps. We’ve shown how perceived ease of use and perceived usefulness impact people’s intention to use and recommend software products. We’ve also
The current climate for dating apps is changing. Dating app download rates are declining and users are experiencing dating app fatigue. While many have found long and fulfilling relationships through online dating, today’s swiping singles are more hopeless and discontented with the experience than when we last examined this industry in 2019. To make up
In an earlier article, we examined a large dataset of rating scale data. After analyzing over 100,000 individual responses from 4,048 multipoint items across 25 studies, we reported the typical standard deviations for five-, seven-, and eleven-point items. We found that the average standard deviation tended to be around 25% of the maximum range of
