User Experience BS Generator

Jeff Sauro, PhD

It’s been ten years since the dot-com flame-out began. In those ten years we’ve seen the rise of User Experience. User Experience seems to have a lot of buzz and gets attached to all sorts of activities that have little to do with the user or the experience. It has all but replaced the terms usability and human factors in many companies (it is also convenient excuse to use an ‘X’).

Will user experience become another term that loses its meaning like so many of those new-economy terms of the dot-com era?  Time will tell whether UX becomes the next clicks-and-mortar or B2C. I think the field of User Experience has matured enough now that it deserves its own BS generator replete with terms that have more use than meaning.

BS Generator

Enable UX Guru Enhancement


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