Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper
Whether you’re introducing how to measure user experience to an organization or trying to advance the maturity of your UX practice, you need a plan for measuring and improving the user experience. Before you can implement any plan, you have to be sure you know who your users are. Perfectly executing the right plan on
You go to your doctor for a checkup. You’re feeling fine but as a matter of procedure, your doctor orders a battery of tests and scans to be sure all is well. She runs 30 tests in total. A few days later she calls and tells you one of the tests came back positive–an indication
For most customer research, you’re rarely able to measure the attitudes or behaviors of everyone. Instead you take a sample of your customers and use this sample to make inferences about the rest of your customers. Even if you’re in a situation where you can collect data from all current customers, it’s not possible to
There are many reasons why usability professionals don’t use statistics and I’ve heard most of them. Many of the reasons are based on misconceptions about what you can and can’t do with statistics and the advantage they provide in reducing uncertainly and clarifying our recommendations. Here are nine of the more common misconceptions. Misconception 1:
