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Does Thinking Aloud Reduce the Evaluator Effect?

In Think Aloud (TA) testing, participants speak their thoughts while attempting tasks. The process is meant to help researchers identify usability problems and potential fixes. Indeed, in an earlier analysis, we found an increase in problem discovery. Our evaluation of 153 videos, split between TA and non-TA, revealed that evaluators uncovered 36–50% more problems with

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Does Thinking Aloud Uncover More Usability Issues?

One of the most popular UX research methods is Think Aloud (TA) usability testing. In TA testing, participants speak their thoughts while attempting tasks. The process helps researchers identify usability problems and potential fixes. But is the process of thinking aloud necessary to uncover problems and insights? Earlier, we investigated the effects of TA on

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A microphone and speech bubble with text: What Do People Say When They Think Aloud?

What Do People Say When They Think Aloud?

Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand sources of misunderstandings, potentially aiding them in identifying and fixing usability problems. It’s such a common technique in usability testing that we suspect few researchers think about the impacts and consequences (positive

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microphone in front of laptop with recording software open on laptop screen, foreground text reads: Does Thinking Aloud Affect Study Metrics?

Does Thinking Aloud Affect Study Metrics?

One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. After a TA session, many UX research teams also collect study-level metrics. Study-level metrics are typically asked only once in a study (unlike task-level

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48 UX Metrics, Methods, & Measurement Articles from 2022

All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended

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Does Thinking Aloud Increase Task Time?

One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. While the method has been around for decades with the use of an attending moderator, more recent technological advancements in the past 15 years

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Effect of Thinking Aloud on UX Metrics: A Review of The Evidence

Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand possible sources of misunderstandings so they can identify and potentially fix problems. The signature method of having users think aloud can trace its roots back to psychoanalysis and work from Freud (psychoanalysis),

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UX and NPS Benchmarks of Ticketing Websites (2022)

In 2020–2021, lockdowns and limits on social gatherings during the global pandemic forced the cancellation of sporting events, concerts, theatrical performances, and more. Now, the live events industry has re-emerged even stronger than before, as fans are eager to return to their favorite venues and stadiums. Even though the average cost of tickets has increased

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Four Ways to Pick the Right UX Method

User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research

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