What’s the Difference Between Pragmatic and Hedonic Usability?

Is a usable experience sufficient for a good experience? Assuming a product, website, or app does what it intends to do and is usable, is there anything more? Usability testing tends to focus on the objective task-oriented performance quality of an experience. What about aspects such as innovativeness, originality, or beauty? Do these matter? If

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Three Goals of Usability Testing

The fundamental goal of usability testing is to produce highly usable products and services. That’s an uncontroversial statement. Where things can get a bit confusing is how different approaches to usability testing have different ways of achieving that goal. In earlier articles we have described the different types of usability tests but many types still

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Practical Tips for Running a PURE Evaluation

In an earlier article, I described the PURE methodology. PURE stands for Practical Usability Rating by Experts. Evaluators familiar with UX principles and heuristics decompose tasks into small steps and rate each step based on a pre-defined scoring system (called a rubric), as shown in Figure 1. Figure 1: Scoring rubric for PURE. The PURE

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15 Mobile UX Facts & Insights (2018)

Mobile technology continues to evolve at a rapid pace. To help keep up, we pulled together relevant insights about the mobile user experience and mobile usage in general. This is an updated article to the 2017, 2016, 2015, and 2013 articles based on published data and our own mobile UX research. Cellphones are ubiquitous. A Pew Research

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The User Experience of Health Insurance Websites

For most people, going to the doctor isn’t fun. Is the doctor in your network? How much will the visit cost? What if a CT scan is ordered? And when the bill comes, what the heck does EOB mean? What does or doesn’t your insurance cover? A visit to your health insurance website should help,

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How Much Does a Usability Test Cost?

Usability testing is expensive. At least that has been the perception. But the idea that usability is a nice-to-have ideal that only big companies such as IBM or Microsoft can afford has fortunately evolved. While technology has improved and gotten cheaper, it’s the technique that’s become more accessible and accepted. The discount-usability movement helped emphasize the effectiveness

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Interpreting Single Items from the SUS

The System Usability Scale has been around for decades and is used by hundreds of organizations globally. The 10-item SUS questionnaire is a measure of a user’s perception of the usability of a “system.” A system can be just about anything a human interacts with: software apps (business and consumer), hardware, mobile devices, mobile apps,

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The User Experience of University Websites

What are the admission requirements? What courses are available this semester? How much exactly does it cost to attend? Where do I park for the football game? University websites are the information hubs for prospective and current students, parents, and faculty, who usually come to the site with a specific goal in mind. With such

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What You Need to Conduct a Moderated Usability Test

Usability tests don’t have to be expensive or require a lot of technology. The real value is not in the equipment or technology but in the technique. Usability testing is not a focus group. Nor is usability testing a product demo. You shouldn’t lead participants through a product as if it were a demo and

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How to Build a Dedicated Usability Lab

How to Build a Dedicated Usability Lab

You don’t need a dedicated usability lab to conduct a usability test. But if you or your organization conducts more than the occasional usability test, which it probably should (another topic in itself), you may want to consider setting up a dedicated usability lab. Having a dedicated space for testing is a hallmark of organizations

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