Combining UX Research with Market Research
…they cluster. Personas should build from segments. UX Quality/SUPR-Q Measure perceptions of UX quality from the same customers as the KPIs using the SUPR-Q by segment. Top Tasks A few…
…they cluster. Personas should build from segments. UX Quality/SUPR-Q Measure perceptions of UX quality from the same customers as the KPIs using the SUPR-Q by segment. Top Tasks A few…
…SUS was born.
The SUS of course shouldn’t be the only instrument you consider when measuring the user experience. For websites, the SUPR-Q is a better instrument. The SUS…
…of a website, the SUPR-Q is a great place to start.
When to customize standardized questionnaires
Even if you find a standardized instrument that matches what you’re measuring, it’s…
…they do, and customers’ thought processes aren’t captured in Google Analytics.
Using standardized instruments such as the SUPR-Q with your visitors reveals both what users think of the experience…
…SUPR-Q) that provide benchmarks against future improvements and as symptoms of problems (when the metrics are low). For moderated studies, a facilitator can probe on interactions to understand the root…
…from a low of 9% to a high of 22%, with a median across questionnaires of 19%. Except for the SUPR-Qm, the only questionnaire in this group developed using Rasch…
…a significant difference, such as the SUPR-Q scores across five websites. The more familiar t-test is a special case of the ANOVA when there are only two groups to compare.
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UX has no shortage of models, methods, frameworks, or even catchy acronyms.
SUS, TAM, ISO 9241, and SUPR-Q to name a few.
A relatively new addition is
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This detailed benchmark report contains UX measures of the hotel website user experience, and includes SUPR-Q and Net Promoter Scores. The report also contains scores on the key dimensions
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An analysis of 437 participants on five state government websites: CA.gov, Colorado.gov, Illinois.gov, MyFlorida.com, and NY.gov. This report contains UX benchmarks (SUPR-Q and task-metrics), Net Promoter Scores, a Key
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