Table of Contents
Executive Summary
Perceptions of the Website User Experience: SUPR-Q
Study Design
The Websites and Sample Sizes
SUPR-Q & NPS Summary
Key Findings for SUPR-Q & NPS
Summary Scores
SUPR-Q & Subscale Percentile Rank Scores
NPS Summary Scores
Overall Brand Attitude
Past Experience
Visit Frequency
Reason for Last Visit
Video Analysis & Heuristic Evaluation
Demographics
Overall Experience