UX & Net Promoter Benchmark Report for Hotel Websites (2017)

UX & Net Promoter Benchmark Report for Hotel Websites (2017)


Product Description

This detailed benchmark report contains UX measures of the hotel website user experience, and includes SUPR-Q and Net Promoter Scores. The report also contains scores on the key dimensions of usability, trust and appearance scores, and additional insights from 567 participants across 5 popular hotel websites (Best Western, Hilton, Holiday Inn, Hyatt, and Marriott) collected in June 2017.

Table of Contents

Executive Summary
Perceptions of the Website User Experience: SUPR-Q
Study Design
The Websites and Sample Sizes
SUPR-Q & NPS Summary
Key Findings for SUPR-Q & NPS
Summary Scores
SUPR-Q & Subscale Percentile Rank Scores
NPS Summary Scores
Overall Brand Attitude
Past Experience
Visit Frequency
Reason for Last Visit
Video Analysis & Heuristic Evaluation
Overall Experience

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