UX & Net Promoter Benchmark Report for Brokerage Websites

UX & Net Promoter Benchmark Report for Brokerage Websites

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Product Description

An analysis of 199 participants on six brokerage websites: Charles Schwab, E-Trade, Fidelity Investments, Merrill Lynch, TD Ameritrade, and Vanguard. This report contains UX benchmarks (SUPR-Q and results of a guideline review), Net Promoter Scores, Areas of Improvement, Strengths and Weaknesses, and a Key Driver Analysis from August 2018.

Table of Contents

Study Overview

SUPR-Q Scores

Usability

Loyalty

Trust & Credibility

Appearance

Key Findings SUPR-Q & NPS- Perception Study

Past Experiences & Visit Frequency

Areas for Improvement

Key Drivers of UX Quality

Key Findings SUPR-Q & NPS- Usability Study

PURE Analysis Overview

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