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How to Build a Dedicated Usability Lab

How to Build a Dedicated Usability Lab

…and speakers too close, generating possible feedback. High-tech equipment has built-in echo/feedback cancellation but can quickly increase your costs as you’ll need a sound engineer to configure. The last thing…

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Are Men Overconfident Users?

…has been noted for some time now. In 1977 Lenney found that gender differences are most pronounced when there is a lack of clear and unambiguous feedback. When feedback is…

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How Hard Are Your Surveys to Take?

…are such a cost-effective and quick way to collect immediate feedback from customers. We’ve written about them extensively and, in Customer Analytics for Dummies, I discuss their use during all…

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5 Ways to Increase Study Participation Rates

…to more traditional survey research. For example, there is some evidence that when market research surveys utilize gamification techniques, participation is improved and motivation increases[pdf].

4. Provide Personalized Feedback

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Feature Image of When and Why to Use a Click Test

When and Why to Use a Click Test

…designs in the planning stage of development, developers can present an early concept to users (e.g., Figure 2). Early and frequent feedback with click testing can shape designs when they’re…

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