Eye tracking is an in-person evaluation method where participants are typically asked to complete tasks or examine designs as software tracks their eye movements. Eye tracking studies provide a rich record of visualizations and metrics.
Eye tracking studies are more time intensive than typical task-based usability studies. In addition to the usual recruitment and facilitator time, we plan 10 minutes of analysis time for every one minute of eye tracking data collected with participants. Eye tracking can be conducted on just about any device, although we mostly limit it to websites and apps designed for desktops and tablets.
MeasuringU has eye-tracking technology in our labs in Denver, CO.
typical engagement price: $30,000 – $100,000
typical duration: 4-8 weeks