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We conduct unmoderated UX studies, surveys, and various forms of online research every week at MeasuringU. Part of our process for delivering effective research is spending enough time up front on issues that affect the quality of results. Here are our nine recommendations for conducting better online research. Use a Study Script A study script is similar to a blueprint for online research or prototype

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Understanding who your users are and what they think about an experience is an essential step for measuring and improving the user experience. Part of understanding your users is understanding how they are similar and different with respect to demographics, psychographics, and behaviors. These groupings are often called clusters or segments to refer to the shared characteristics within each group. Clusters play an important role

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User research is not a hard science. But like all behavioral sciences, there are principles, best-practices, rules and recommendations. Across dozens of tutorials, five books, many articles and blogs, boot camps, and discussions with both seasoned and new UX professionals, I've noticed a number of common problems and themes related to measuring the customer experience. Here's a list of 25 rules and recommendations that people

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Qualitative research is often used as a catch-all phrase to mean not to expect any "hard numbers" from research findings. While qualitative research is the collection and analysis of primarily non-numerical activities (words, pictures and actions), it doesn't mean you can't apply a structured approach to your research efforts. Usability testing is often characterized as a qualitative activity. Summarizing findings from watching participants in a

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