You’ve worked hard designing your survey, you need data to make better decisions for your product, you need people to answer your survey! Unfortunately, in our quest to squeeze the most out of our precious participants, it gets difficult not to commit some survey sins. Inevitably one or a few of these response rate killers
An effective questionnaire is one that has been psychometrically validated. This primarily means the items are reliable (consistent) and valid (measuring what we intend to measure). So if we say a questionnaire measures perceptions of website usability, it should be able to differentiate between usable and unusable websites and do so consistently over time. With
Subtle changes to response items in surveys and questionnaires can affect responses. Many of the techniques for item and scale construction in user-research come from marketing and psychology. Some topics can be controversial, sensitive or confusing and so having the right question with the right response options is important. Attitudes about usability aren’t typically controversial
