Horizontal versus Vertical Rating Scales

The number of scale points, labeling points, and biases toward the left side of a scale … For over a hundred years, researchers have debated the effects of numerous rating scale attributes. At MeasuringU, we’ve contributed to these debates, publishing empirical research to advance evidence-based practice in UX research. For some examples, see our summary

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Replicating Assessments of Two UMUX-Lite Usefulness Alternates

The original wording of the UMUX-Lite Perceived Usefulness item is “{Product}’s capabilities meet my requirements.” Since we started using the UMUX-Lite in our practice, we’ve had numerous clients ask whether it would be possible to simplify the wording of this item to more closely match the simplicity of the UMUX-Lite Perceived Ease item, “{Product} is

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