A Taxonomy of Common UX Research Methods

User experience research has a wide variety of methods. From one perspective, it’s good because there’s usually a method for whatever research question you need to answer. On the other hand, it’s hard to keep track of all these methods. Some methods, such as usability testing, are commonly used and have been around for decades.

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The Methods UX Professionals Use (2022)

The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods, like usability testing, have been around for decades. Others are more recent additions, and some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals reported

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Eight Laws of Statistics

Statistics doesn’t have a Magna Carta, constitution, or bill of rights to enumerate laws, guiding principles, or limits of power. There have been attempts to articulate credos for statistical practice. Two of the most enduring ones are based on the work by Robert P. Abelson, a former statistical professor at Yale. If Abelson wasn’t the

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49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

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Censuses, Polls, Surveys, and Questionnaires:
How Are They Different?

Surveys are one of the most popular methods in applied research. While many have argued that surveys are overused, it’s hard to believe that surveys have no place in multi-method UX research. When conducting survey-based research, you’ll often encounter the terms census, poll, and questionnaire used in conjunction with—and often interchangeably with—the term survey. But

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Accuracy of Three Ways to Estimate SUS with the UX-Lite

In a previous article, we described three ways to estimate SUS scores from UX-Lite™ (and UMUX-Lite) scores, using either both items (perceived measures of Ease and Usefulness) or the Ease item only: Two-item interpolation: Scaling the mean of both items to a 100-point scale (Lite). One-item interpolation: Scaling just the Ease item to a 100-point

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Three Ways to Measure a User’s Prior Experience

Individual differences in behavior and attitude often overshadow the differences in designs. There are many ways to characterize how people differ. But one characteristic that drives both attitudinal and behavioral UX metrics is prior experience. Beyond the more superficial aspects of demographic variables such as age, gender, income, and geography, a person’s experience with an

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Campbell’s Law and the Net Promoter Score

To make better decisions, you need data. That’s become a truism. But can the process of using the data lead to bad outcomes? It seems like a hypothetical question, but it doesn’t take long to find a few key metrics that, when tracked, can lead to unwanted outcomes: On-time departures: On-time flight departures for airlines

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Sample Sizes Needed to Exceed NPS Benchmarks

So, you’re planning to collect data and you want to know whether your Net Promoter Score (NPS) is significantly above 50%. Established benchmarks can help research teams know if they’ve reached acceptable thresholds, such as a high Net Promoter Score (e.g., more than 50%). A high NPS is associated with successful product launches. But an NPS

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How Does Statistical Hypothesis Testing Work?

Statistically significant. p-value. Hypothesis. These terms are not only commonly used in statistics but also have made their way into the vernacular. Making sense of most scientific publications, which can have practical, significant effects on public policy and your life, means understanding a core framework with which we derive much knowledge. That framework is called

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