Is product satisfaction above average? Is it best in class? Do customers have a favorable or unfavorable opinion of the current product? When UX researchers want to measure attitudes and intentions, they often ask respondents to complete multipoint items like the one shown in Figure 1. It’s also common to set a target benchmark for
Card sorting is a popular activity that researchers use to understand how people group and associate items such as products or information. Using a research platform like MUIQ®, card sorting is typically done electronically and often without an attending moderator. One advantage of digital over physical card sorting is that it’s easier to add images
Card sorting is a popular UX method. Developers often use card sorting to restructure the navigation (Information Architecture) of a website or a software’s menu structure. But sorting cards isn’t necessarily the most intuitive exercise. It takes concentration and time to think about where to place cards and what to call the groups (for open
All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended
User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research
User experience research has a wide variety of methods. From one perspective, it’s good because there’s usually a method for whatever research question you need to answer. On the other hand, it’s hard to keep track of all these methods. Some methods, such as usability testing, are commonly used and have been around for decades.
The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods, like usability testing, have been around for decades. Others are more recent additions, and some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals reported
Statistics doesn’t have a Magna Carta, constitution, or bill of rights to enumerate laws, guiding principles, or limits of power. There have been attempts to articulate credos for statistical practice. Two of the most enduring ones are based on the work by Robert P. Abelson, a former statistical professor at Yale. If Abelson wasn’t the
Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still
Surveys are one of the most popular methods in applied research. While many have argued that surveys are overused, it’s hard to believe that surveys have no place in multi-method UX research. When conducting survey-based research, you’ll often encounter the terms census, poll, and questionnaire used in conjunction with—and often interchangeably with—the term survey. But
