Does better usability lead to more revenue? What about positive word of mouth? Is it tied to revenue growth? Are UX metrics for usability and intent to recommend able to track future revenue growth? Many UX researchers who work for software companies or on software products collect UX metrics. In fact, we strongly advocate for
The System Usability Scale (SUS) has been around for decades and is used by hundreds of organizations globally. The 10-item SUS questionnaire is a measure of a user’s perception of the usability of a “system,” which can be anything from software, hardware, websites, apps, or voice interfaces. The items are: I think that I would
The System Usability Scale (SUS) is a popular measure of perceived usability. It’s a 10-item questionnaire scored on a 101-point scale and provides a measure of a user’s perception of the usability of a “system.” A system can be just about anything a human interacts with: software apps (business and consumer), hardware, mobile devices, mobile
The System Usability Scale has been around for decades and is used by hundreds of organizations globally. The 10-item SUS questionnaire is a measure of a user’s perception of the usability of a “system.” A system can be just about anything a human interacts with: software apps (business and consumer), hardware, mobile devices, mobile apps,
The System Usability Scale (SUS) is the most widely used questionnaire for measuring the perception of usability. It’s been around for more than 30 years. While its original term “system” has fallen somewhat out of favor, its usage has not—with thousands of citations in the literature. The system can be anything from business software, consumer
Many researchers are familiar with the SUS, and for good reason. It’s the most commonly used and widely cited questionnaire for assessing the perception of the ease of using a system (software, website, or interface). Despite being short—10 items—the SUS has a fair amount of redundancy given it only measures one construct (perceived usability). While
When I started systematically measuring website usability over 10 years ago I started with the SUS as a key metric. The System Usability Scale (SUS) was the natural questionnaire to start with. It was then, as it is now, a popular 10-item questionnaire to measure the perceived usability of interfaces. It’s been around for over
Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tasks, communication, accounting, and sales. Along with features and capabilities, the user experience of software is a key determinant of how likely users adopt new technology
The System Usability Scale (SUS) is the most used questionnaire to measure perceptions of usability. It was developed 30 years ago by John Brooke. I had the fortune to meet with John in person last month in London. We talked about his motivation and process for creating the now famous “quick and dirty” questionnaire. John
Many factors, including features and price, influence whether customers recommend software products. But usability consistently tops the list of key drivers of customer loyalty. Typically, usability accounts for between 30% and 60% of the “why” when customers do or don’t recommend products. A positive experience leads more customers to recommend a product. A negative experience,
