Evaluate product designs and concepts early and often. Don’t wait till you’ve built the entire app, website, or product before having people actually use it. Build a prototype and test it. These principles are fundamental to user-centered-design, as well as other popular concepts such as the lean startup and minimum viable products featured in the
Positive word of mouth is a critical driver of future growth for consumer software products. Along with features and capabilities, user experience is a key determinant of how likely users adopt new technology and recommend software. We’ve found that usability accounts for between 30% and 60% of the variation in Net Promoter Scores. A positive
It was another busy year on MeasuringU.com with 50 new articles, the release of the 2nd editions of two books, UX Bootcamps in Denver and Rome and talks in London and Chicago. In 2016, our articles were served up to over a million visitors. Thank You! We covered topics including: usability testing, measurement and research
It was another busy year on MeasuringU.com with 49 new articles, a new book and UX Bootcamp. In 2015, our articles were served up 2.3 million times to 900,000 visitors. Thank You! We covered topics including the essentials of usability testing, finding the right sample size, and better ways of measuring the customer experience. Here,
Did you do that task correctly? Unmoderated testing provides many benefits. The most notable of which is the ability to collect metrics from a large and geographically diverse sample of participants quickly. A common metric collected in usability tests is the task completion rate. It’s often called the fundamental usability metric because if users can’t complete
Many factors, including features and price, influence whether customers recommend software products. But usability consistently tops the list of key drivers of customer loyalty. Typically, usability accounts for between 30% and 60% of the “why” when customers do or don’t recommend products. A positive experience leads more customers to recommend a product. A negative experience,
Which product is the most usable? One of the primary goals of a comparative study is to understand which product or website performs the best or worst on usability metrics such as completion rates or perceptions of usability. Comparisons can be made between competitive products or alternate design concepts. When conducting a comparative usability study,
There are a number of ways to quantify the value of your customers throughout the customer journey. While the “best” metrics depend on your goals and specific context, here is a list of 10 that most organizations should collect. They include a mix of the four types of customer analytics to collect: descriptive, behavioral, interaction
Website navigation is at the heart of good findability. To measure findability, we perform a tree test or a click test on a live website. In both types of studies, we collect many metrics to help uncover problems with terms and taxonomy. While the fundamental metric of findability is whether users find an item or
Quantifying the user experience is the first step to making measured improvements. One of the first questions with any metric is “what’s a good score?”. Like in sports, a good score depends on the metric and context. Here are 10 benchmarks with some context to help make your metrics more manageable. 1. Average Task Completion
