UX & Net Promoter Benchmark Report for Social Media Websites


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Product Description

An analysis of 195 participants on four social media desktop websites: Facebook, Instagram, Twitter and LinkedIn. This report contains UX benchmarks (SUPR-Q and task-metrics), Net Promoter Scores, and behavioral data from Q1 2018.


Table of Contents

Study Overview
SUPR-Q Scores
Trust & Credibility
Net Promoter Scores
Past Experiences & Visit Frequency
Top Tasks By Site
Perceptions of Privacy
Amount of Advertising
Mood & Self-Esteem Effects
Political Content
Symbols on Social Media
2018 to 2016 Comparison

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