Product Description
Expert review and retrospective study of 267 respondents’ experiences using five popular flower delivery websites: 1-800-Flowers, Edible Arrangements, FTD, ProFlowers, and Teleflora.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), and Areas of Improvement based on participants’ comments and our expert review.
Table of Contents
- Executive Summary
- Study Design
- Key Findings
- SUPR-Q & NPS
- UX-Lite
- Estimated SUS
- Website Brand Attitude
- Platform Use
- Purchase Frequency and Satisfaction
- Overall Clutter
- Continued Use
- Mobile SUPR-Qm & NPS
- Key Drivers of UX Quality
- Areas for Improvement (Usability Issues & Summarized Verbatim Comments)
- Usability Issues (Expert Review)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.