UX & NPS Benchmark Report for Pet Websites (2025)

Price range: $1,999.00 through $3,999.00

License Type

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Product Description

Retrospective study of 240 respondents’ experiences using 4 popular pet supply websites: Chewy, Petco, PetMeds, PetSmart.

This report contains UX benchmarks (SUPR-Q, SUPR-Qm, Net Promoter Scores, and UX-Lite), specific questions about experiences using brokerage websites, and Areas of Improvement based on participants’ comments.

Executive Summary
Study Design
Key Findings
- SUPR-Q & NPS
- UX-Lite
- Estimated SUS
- Platform Use
- Brand Attitude
- Prescription Medications
- Continued Use
- Mobile SUPR-Qm & NPS
- Key Drivers of UX Quality
Areas for Improvement (Usability Issues & Summarized Verbatim Comments)
2019 vs 2025 Comparison
Appendix (Demographics)

Individual License: provides one person within an organization access to the license.

Site License: provides multiple people within the organization access to the license.

UX & NPS Benchmark Report for Pet Websites (2025)