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49 UX Metrics, Methods, & Measurement Articles from 2023

All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination

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Does Removing the Neutral Response Option Affect Rating Behavior?

Many topics about the design of rating scales can provoke strong opinions and heated debates. The arguments include whether or not scales should include a neutral response. Unlike rating scales with an even number of points (e.g., 4, 6, or 10), rating scales with an odd number of points (e.g., 5, 7, or 11) contain

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How to Report Product Experience Data

How often do you use your phone? How about a streaming service you subscribe to, like Hulu or Netflix? What about software, like Microsoft Excel? In an earlier article, we discussed the importance of measuring prior experience. Prior experience is a strong predictor of UX metrics. People who are familiar with a product and use

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Comparing Select-All-That-Apply with Two Yes/No Item Formats

We conduct a lot of surveys and unmoderated studies at MeasuringU® using our MUIQ® platform. One of the first steps in these studies involves both screening (ensuring you have the right participants) and characterizing (having sufficient information for further analysis on the participants such as prior experience) the participants. While there are over a dozen

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49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

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Horizontal versus Vertical Rating Scales

The number of scale points, labeling points, and biases toward the left side of a scale … For over a hundred years, researchers have debated the effects of numerous rating scale attributes. At MeasuringU, we’ve contributed to these debates, publishing empirical research to advance evidence-based practice in UX research. For some examples, see our summary

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A Review of Alternates for the UMUX-Lite Usefulness Item

The UMUX-Lite is a popular two-item measure of perceived usability that combines perceived ratings of Ease and Usefulness, as shown in Figure 1.     Figure 1: Standard version of the UMUX-Lite (standard item wording with five-point scales). Since we began regularly using the UMUX-Lite in our practice, we’ve had numerous clients ask whether it

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Sample Sizes Needed to Exceed NPS Benchmarks

So, you’re planning to collect data and you want to know whether your Net Promoter Score (NPS) is significantly above 50%. Established benchmarks can help research teams know if they’ve reached acceptable thresholds, such as a high Net Promoter Score (e.g., more than 50%). A high NPS is associated with successful product launches. But an NPS

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How to Write a Survey Question

A blank page can lead to writer’s block. Writing survey questions can also seem like trying to write the Great American Novel. It can be particularly daunting knowing that subtle word changes may lead to unanticipated responses. The good news is that you don’t have to start from scratch each time. Instead, you can follow

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The UMUX-Lite Usefulness Item: Assessing a “Useful” Alternate

When Kraig Finstad (2010) developed the Usability Metric for User Experience (UMUX), his goal was to replace the ten-item System Usability Scale (SUS, a popular measure of perceived usability) with a shorter questionnaire that would (1) correlate highly with the SUS and (2) have item content related to the ISO 9241 Part 11 international standard,

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