Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand possible sources of misunderstandings so they can identify and potentially fix problems. The signature method of having users think aloud can trace its roots back to psychoanalysis and work from Freud (psychoanalysis),
What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over
The Think Aloud (TA) method is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. Think Aloud as a method for understanding human attitudes and behavior has been around for over a century. While we often think of the Think
Air travel was one of the sectors most impacted by the pandemic. The summer of 2022 has seen air travel return to—or, in some cases, exceed—pre-pandemic levels. But the return to the skies has not been without turbulence. Shortages in staff and planes have resulted in a record number of delayed and canceled flights, making
The Think Aloud method (TA) is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. We often think of the TA method as a single method, but there are substantial variations in how it’s implemented. In an earlier article, we
Of the many industries impacted by the pandemic, residential real estate is certainly among the top few, along with short-term rentals, online meal/grocery delivery, hotels, and airline travel. Real estate websites offer a nearly real-time inventory of available properties for sale and rent. The popularity of these sites surged as waves of people sought to
While it might seem like having users think aloud while they complete a task will increase the time on task—the literature is actually mixed. Some studies report no difference, some show longer task times for thinking aloud and others report faster task times for thinking aloud. It has been hypothesized that the reason users can
