UX & NPS Benchmark Report for 3rd Party Auto Websites (2019)

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Product Description

An analysis of 476 participants on perception and usability of eight auto websites: Autotrader, Carfax, CarGurus, Cars.com, Edmunds, Kelley Blue Book, Motor Trend and TrueCar. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, Analysis and comparison to 2014 data. The data was collected in February 2019.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Perception Study Key Findings: SUPR-Q & NPS
  • Overall Website Attitude
  • Top Tasks on Auto Websites
  • Overall Platform Usage
  • Areas for Improvement, Summarized Verbatim Comments
  • Key Drivers for UX Quality
  • Usability Study Key Findings: SUPR-Q & Net Promoter Scores
  • Task Success, Ease, and Confidence
  • Usability Matrix
  • Historical Comparison: 2014 to 2019
  • Appendix: Demographics

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