UX & NPS Benchmark Report for 3rd Party Auto Websites (2019)
$1,999.00 – $3,999.00
Product Description
An analysis of 476 participants on perception and usability of eight auto websites: Autotrader, Carfax, CarGurus, Cars.com, Edmunds, Kelley Blue Book, Motor Trend and TrueCar. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, Analysis and comparison to 2014 data. The data was collected in February 2019.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Perception Study Key Findings: SUPR-Q & NPS
- Overall Website Attitude
- Top Tasks on Auto Websites
- Overall Platform Usage
- Areas for Improvement, Summarized Verbatim Comments
- Key Drivers for UX Quality
- Usability Study Key Findings: SUPR-Q & Net Promoter Scores
- Task Success, Ease, and Confidence
- Usability Matrix
- Historical Comparison: 2014 to 2019
- Appendix: Demographics
