UX & NPS Benchmark Report for 3rd Party Auto Websites (2019)
UX & NPS Benchmark Report for 3rd Party Auto Websites (2019)
$1,999.00 – $3,999.00
Product Description
An analysis of 476 participants on perception and usability of eight auto websites: Autotrader, Carfax, CarGurus, Cars.com, Edmunds, Kelley Blue Book, Motor Trend and TrueCar. This report contains UX benchmarks (SUPR-Q and SUS Equivalents), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, Analysis and comparison to 2014 data. The data was collected in February 2019.
Table of Contents
Executive Summary
Study Design Details
SUPR-Q & NPS Summary
Perception Study Key Findings: SUPR-Q & NPS
Overall Website Attitude
Top Tasks on Auto Websites
Overall Platform Usage
Areas for Improvement, Summarized Verbatim Comments
Key Drivers for UX Quality
Usability Study Key Findings: SUPR-Q & Net Promoter Scores