UX & NPS Benchmark Report for Airline Websites (2022)

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UX & NPS Benchmark Report for Airline Websites (2022)

Price range: $1,999.00 through $3,999.00

License Type

Clear

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Product Description

An analysis of 600 participants on 12 popular domestic and international airline websites: Air Canada, Air France, Alaska Air, American Airlines, British Airways, Delta, Frontier, JetBlue, Lufthansa, Ryanair, Southwest, and United, plus analysis of think-aloud usability test sessions for Delta, Frontier, Ryanair, and United.

This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.

Executive Summary
Study Design Details (Retrospective and Think-Aloud)
SUPR-Q & NPS Summary
Key Findings: SUPR-Q & NPS
Estimated SUS Scores
UX-Lite
Overall Website Brand Attitude
Platform Usage
Likelihood for Continued Use
Attitudes for Discontinued Use (PMF)
Key Drivers of UX Quality
SUPR-Qm Mobile App Scores
Areas for Improvement
- Verbatim Comments
- Issue Screenshots/Videos
2019 vs. 2022 Comparison
Appendix
- Demographics

Individual License: provides one person within an organization access to the license.

Site License: provides multiple people within the organization access to the license.

UX & NPS Benchmark Report for Airline Websites (2022)