UX & NPS Benchmark Report for Airline Websites (2022)
UX & NPS Benchmark Report for Airline Websites (2022)
Price range: $1,999.00 through $3,999.00
Product Description
An analysis of 600 participants on 12 popular domestic and international airline websites: Air Canada, Air France, Alaska Air, American Airlines, British Airways, Delta, Frontier, JetBlue, Lufthansa, Ryanair, Southwest, and United, plus analysis of think-aloud usability test sessions for Delta, Frontier, Ryanair, and United.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.
Table of Contents
- Executive Summary
- Study Design Details (Retrospective and Think-Aloud)
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- Estimated SUS Scores
- UX-Lite
- Overall Website Brand Attitude
- Platform Usage
- Likelihood for Continued Use
- Attitudes for Discontinued Use (PMF)
- Key Drivers of UX Quality
- SUPR-Qm Mobile App Scores
- Areas for Improvement
- Verbatim Comments
- Issue Screenshots/Videos
- 2019 vs. 2022 Comparison
- Appendix
- Demographics
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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