Product Description
An analysis of 328 participants on five video streaming entertainment websites: Disney+, HBO Now, Hulu, Netflix, Prime Video. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, and Key Driver Analysis.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- UMUX-Lite Scores
- Overall Website Attitude
- Platform Usage & Past Experience
- Top Tasks
- Likelihood to Continue Subscription
- Key Drivers for UX Quality
- Mobile App Ratings: SUPR-Qm Scores
- Areas for Improvement
- Verbatim Comments
- Appendix: Demographics
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