UX & NPS Benchmark Report for Video Streaming Entertainment Websites (2020)


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Product Description

An analysis of 328 participants on five video streaming entertainment websites: Disney+, HBO Now, Hulu, Netflix, Prime Video. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, and Key Driver Analysis.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Key Findings: SUPR-Q & NPS
  • UMUX-Lite Scores
  • Overall Website Attitude
  • Platform Usage & Past Experience
  • Top Tasks
  • Likelihood to Continue Subscription
  • Key Drivers for UX Quality
  • Mobile App Ratings: SUPR-Qm Scores
  • Areas for Improvement
  • Verbatim Comments
  • Appendix: Demographics

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