Product Description
An analysis of 233 participants on four popular pet supplies websites or apps: 1-800-PetMeds, Chewy.com, Petco, and PetSmart. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, and Key Driver Analysis.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- Brand Attitudes
- Platform Usage & Past Experience
- Top Tasks & Task Accomplishment
- Key Drivers for UX Quality
- Areas for Improvement
- Verbatim Comments
- Appendix: Demographics
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Quantitative Starter Package for Usability Testing
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