UX & NPS Benchmark Report for Mass Merchant Websites (2021)
UX & NPS Benchmark Report for Mass Merchant Websites (2021)
$1,999.00 – $3,999.00
Product Description
An analysis of 462 participants on nine popular mass merchant websites: Amazon, CVS Pharmacy, Kohl’s, Macy’s, Rite Aid, Target, Walgreens, Walmart, Wayfair.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Areas of Improvement, and Key Driver Analysis.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- Estimated SUS Scores
- UX-Lite
- Overall Website Brand Attitude
- Platform Usage & Past Experience
- Likelihood for Continued Use
- Attitudes for Discontinued Use
- Key Drivers of UX Quality
- SUPR-Qm Mobile App Scores
- Areas for Improvement
- Verbatim Comments & Think Aloud Recordings
- Historical Comparisons (2016 vs 2021)
- Appendix: Demographics
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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