UX & Net Promoter Benchmarks for Entertainment Websites

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Product Description

An analysis of 227 participants on popular entertainment websites: Netflix, Vudu, HBO Go, Amazon Instant Video and YouTube.
This report contains UX benchmarks (SUPR-Q and task-metrics), Net Promoter Scores, and behavioral data from Q4 2016.

Table of Contents

Study Overview
Task Metrics: Ease, Time & Confidence
SUPR-Q Scores
Usability
Loyalty
Trust & Credibility
Appearance
Net Promoter Scores
Video Observations
What to Improve
Verbatim Analysis on Frustrations

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